SOURCE: Antenna Software

Antenna Software

January 13, 2011 09:19 ET

Antenna Named Finalist for Most Innovative Mobile Technology by Andrew Seybold Choice Awards

Recognized for Enterprise Mobility Without Compromise Enabled by the Antenna Mobility Platform

JERSEY CITY, NJ--(Marketwire - January 13, 2011) - Antenna, enabling business transformation through intelligently designed mobile applications, today announced it has been named a finalist for the Andrew Seybold, Inc. Annual Choice Award. Now in its 21st year, the award has consistently identified companies developing leading-edge technology, services and applications in the wireless industry.

Along with thousands of other innovative companies in the technology sector, Antenna attended this year's Consumer Electronics Show (CES) and participated in the Andrew Seybold Wireless Dinner, which has attracted a who's who of industry executives during its history. Antenna was selected as a finalist for its portfolio of mobile applications enabled by the Antenna Mobility Platform (AMP), including mobile banking, mobile shopping, mobile field service, mobile pharma and mobile sales, to name just a few. 

"The Annual Choice Awards celebrate the broadening influence of the mobile data industry by recognizing what it has taken to achieve this success, as well as the people and companies that have played major roles in the mobile data revolution," said Andrew Seybold, CEO and Principal Consultant, Andrew Seybold, Inc. "In every category, our finalists have demonstrated exceptional inventiveness and a mission to enable more customers to exploit wireless data and voice services in exciting ways as the industry expands."

Not all mobile apps are created equal. On the surface they may look the same, but some apps have deeper "root systems" than others; and that is one reason why Antenna's "deeply-rooted" apps were recognized. Deeply-rooted apps are ones that can stand up to change, whether driven by users' requirements, new technologies, or market forces. A robust mobility platform like AMP provides rich layers of functionality that are not found in standalone mobile apps, mobile development toolkits, or most internally built mobile solutions.

AMP addresses all the critical elements of a mobile solution. Many other platforms simply focus on the UI development for mobile apps and lack the in-depth integration, management, communications and security capabilities needed to round out the solution. Without this deep level of functionality, mobile apps will not gain the adoption of users and will ultimately cost IT organizations more time and resources to maintain and update.

AMP was built from the ground up to mobilize any data source, over any wireless network worldwide, and to any smartphone or tablet device. Utilizing the latest and best in standards-based and emerging technologies, AMP allows organizations to not only build an application once and deploy it across any combination of devices, but also centrally deploy, manage, and secure these apps across all devices.

"This year mobile and wireless is the plumb line that runs through many of the exciting new technologies we saw at CES," said Jim Hemmer, president and CEO, Antenna Software. "Among this wide field of visionary companies, we are honored to be recognized by Andrew Seybold and will continue to push the envelope on mobile and wireless innovation to directly benefit our enterprise customers and partners."

About Antenna
Antenna enables business transformation by developing human-centered apps that run on any mobile device, anywhere. Only Antenna apps are backed by the most advanced enterprise-class mobile platform that makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it's not). Millions of people love to use Antenna apps every day. That's why leading Global 2000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. Visit www.antennasoftware.com and follow @AntennaSoftware on Twitter.

About Andrew Seybold, Inc.
Andrew Seybold, Inc. is dedicated to solving client challenges through strategic consulting, client-specific research and analysis, publications, speaking engagements and educational programs. Company founder Andrew M. Seybold and his partners provide deep technology and business expertise, proven best practices and long-established relationships with industry leaders. Mr. Seybold is highly regarded for his COMMENTARY e-newsletter and the Andrew Seybold Wireless University. For more information, visit http://www.andrewseybold.com.