SOURCE: Antenna Software

Antenna Software

October 13, 2009 11:09 ET

Antenna Software and Customer DIRECTV to Present at Oracle OpenWorld 2009

Antenna to Co-Host Retail and Pharma Sessions; DIRECTV to Discuss Driving Business and Customer Service With Mobility

JERSEY CITY, NJ and SAN FRANCISCO, CA--(Marketwire - October 13, 2009) -

WHAT:      Antenna Software and its customer DIRECTV will present multiple
           sessions on leveraging mobile technologies to drive business
           results and improve customer service at Oracle OpenWorld 2009,
           Oct. 11-15, in San Francisco.

           Jim Somers, vice president of marketing and business
           development, Antenna Software, will present "10 Ways to Drive
           Business Value from Oracle through Mobility."  Attendees will
           learn how to strategically leverage mobile applications and
           Oracle technology to optimize business processes, specifically
           in the health and life sciences industries. Having worked with
           some of the largest names in the life sciences and
           pharmaceutical industry, Antenna will provide real-world case
           studies, strategies and best practices for achieving bottom-line
           business results.

           Erik Walters, program manager for business solutions, DIRECTV,
           will lead two sessions at the conference, "Secrets of a
           Successful CRM and Oracle Contact On Demand Implementation,"
           and "Delivering Superior Customer Service with a SaaS Model."
           Walters will address the advantages of using Software-as-a-
           Service (SaaS) and how DIRECTV leveraged personalized, proactive
           support solutions to develop a successful high-availability
           environment for customer care and improved sales productivity.
           He'll also provide strategies on how companies can create
           customer-focused service organizations by utilizing Oracle CRM
           and Contact On Demand and Antenna Software's AMP™ platform
           in a demanding business environment.

           Antenna will also co-host two breakfast sessions at the event
           for the retail and pharmaceutical industries. The invitation-
           only events will provide attendees with a personalized look at
           how to execute on successful, strategic mobile initiatives.

WHEN:      "Pharmaceutical Breakfast Session"
           Tuesday, Oct. 13, 2009
           7:00 a.m. - 8:00 a.m. PT
           Civic Room - Westin Market Street Hotel

           "Retail Breakfast Session"
           Tuesday, Oct. 13, 2009
           7:00 a.m. - 8:00 a.m. PT
           Mendocino Room - Palace Hotel

           "Secrets of a Successful CRM and Oracle Contact On Demand
           Wednesday, Oct. 14, 2009
           10:15 a.m. - 11:15 a.m. PT
           Room 2009 - Moscone West L2

           "Delivering Superior Customer Service with a SaaS Model"
           Wednesday, Oct. 14, 2009
           5:00 p.m. - 6:00 p.m. PT
           Room 2001 - Moscone West L2

           "10 Ways to Drive Business Value from Oracle through Mobility"
           Thursday, Oct. 15, 2009
           3:00 p.m. - 4:00 p.m. PT
           Stanford Room - Westin Market Street Hotel

WHERE:     Oracle OpenWorld 2009
           Moscone Center, San Francisco
           Oct. 11-15, 2009

           Visit Antenna at any time during the conference at the
           following locations:
           --  Inner Circle Pavilion, Booth 421, Moscone South
           --  Retail Industry Pavilion, Palace Hotel, Level 2
           --  Health Sciences Pavilion, Westin Market Street, Level 3

CONTACT:   To schedule a briefing with Antenna or DIRECTV, contact
           John Klein at 212.255.0080, ext. 15, or

About Antenna Software:

Antenna Software ( provides the Antenna Mobility Platform™ (AMP), which enables organizations to design, build, deploy and manage mobile applications quickly and cost effectively. Delivered as SaaS or on premise, AMP supports multiple enterprise systems and mobile devices from one unified environment. Powered by AMP, Antenna's AMP™ mobile business solutions provide field sales, service and other mobile organizations with pre-built, configurable mobile applications that help improve field productivity, customer care and profitability. Having a decade of success with Global 1000 customers, Antenna is recognized as an industry leader for its outstanding commitment to quality and service. Follow Antenna on Twitter: @AntennaSoftware