SOURCE: Anthem

Anthem

April 22, 2014 08:00 ET

Anthem Wins Five Packaging Design Awards for Private Brand

Awards Recognize Design Excellence for Safeway SELECT® Brand

SAN FRANCISCO, CA--(Marketwired - Apr 22, 2014) - Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that its San Francisco office has been honored with five packaging design awards recognizing packaging design excellence for Safeway SELECT® private brand.

Anthem received a 'Silver' award for its packaging design of Safeway brands' Safeway SELECT® French Style Sparkling Sodas and a 'Bronze' for Safeway SELECT® Chocolate Bars in the Vertex Awards International Retail Brand Design Competition.

The name Vertex -- the highest point of something; apex or summit -- was chosen by competition co-creators, Christopher Durham, founder of My Private Brand and Philip Russo, publisher of Global Retail Brands, because it exemplified their goal to push the industry forward and set a new standard for the recognition of superior design and great retailer-owned brands.

In the Beverages category, Anthem was awarded Vertex Silver for its private brand design:

Safeway SELECT® French Style Sparkling Sodas

In the Packaged Goods category, Anthem was awarded Vertex Bronze for its private brand design:

Safeway SELECT® Chocolate Bars

"Packaging is perhaps the most valuable vehicle for a brand and plays a key role at 'shelf' whether that shelf be in store, online or in home," says Tom Holownia, managing director of Anthem's San Francisco office. "Design that creates emotional connections helps make a brand more desirable and this desirability from the shelf out is a powerful approach to amplifying a brand's anthem."

Winners of the 2014 GDUSA American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale.

In the Packaging category, Anthem was awarded Certificates of Excellence for its work on:

Safeway SELECT® French Style Sparkling Sodas

Safeway SELECT® Chocolate Bars

The HOW International Design Awards recognize excellence on a global level. Its international design competition winners span the globe and give readers of HOW magazine a taste of design innovation on an international design scale.

In the Packaging category, Anthem was awarded for its private brand package design:

Safeway SELECT® Balsamic Vinegars

Holownia concluded: "It is an honor for Anthem to be recognized with five prestigious awards for packaging design excellence. We are fortunate to work with a visionary client like Safeway that understands the power of design and the role packaging has in creating brand desirability. Packaging doesn't just contain the brand, it is the brand."

To view all 2014 GDUSA American Design Awards winners, click the following Web site address: http://www.gdusa.com/contests/apda14/winners/

To view all 2013 Vertex Awards International Retail Brand Design Competition winners, click the following Web site address: http://www.vertexawards.org/2013-vertex-awards-winners-announced/

Anthem is a global creative agency that actively connects brands with people by amplifying desirability -- creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK (NYSE: SGK), formerly marketed as Schawk, Inc. For more information visit: http://www.anthemww.com

Contact Information

  • AT ANTHEM:
    Tom Holownia
    Managing Director (San Francisco)
    (415) 896-9399
    Email Contact

    AT SGK:
    Jennifer Adams
    Corporate Media Relations
    (513) 562-3506
    Email Contact