Contact Information: For more information, please contact the following: Jennifer Adams Schawk, Inc. Corporate Communications (513) 562-3506 jennifer.adams@schawk.com Anne Marie Pagliacci Anthem Worldwide Executive Vice President (416) 538-3002 ampagliacci@anthemww.com
SAN FRANCISCO, CA--(Marketwire - September 10, 2008) - Anthem Worldwide, a Schawk (NYSE : SGK )
Strategic Design Company, is pleased to announce that Chris Plewes is
taking the helm of Anthem's global creative team as global executive
creative director. Mr. Plewes' appointment is in response to Anthem's
continued momentum, increased scale and prominence in the marketplace, and
clients' growing demands for worldwide, world-class branding, strategy and
creative design services.
"I am very excited and committed to lead Anthem's global creative team,"
said Mr. Plewes. "Anthem is continually growing and evolving to become one
of the best creative firms on the global stage. Anthem's focus on creative
excellence across consumer touch points continues to advance our ability to
provide the best brand point management solutions."
Prior to this appointment, Chris Plewes was Anthem's executive creative
director responsible for the Asia-Pacific region in the Company's Singapore
office. Mr. Plewes has over 20 years of experience leading branding
assignments that span the U.S., Canadian, European, and Asian markets.
"With Chris' international experience in Asia, he is uniquely positioned to
take Anthem to the next level of world-class global creative services and
will further empower our creative leaders and continue to strengthen our
unique brand development process," said Anne Marie Pagliacci, executive
vice president, managing group director of Anthem Worldwide. "Chris brings
passion and clarity to the delivery of compelling and consistent brand
experiences that motivates consumers."
"Today, with consumers having a sea of options in every retail venue, it is
necessary to create a clear point of differentiation," said David A.
Schawk, president and chief executive officer of Schawk, Inc. "Successful
brands have to deliver a strong identity and consistent tone of voice. We
feel the best way to accomplish this for our clients' brands and the
consumer is to put greater emphasis on and to grow our creative
capabilities globally. By integrating strong creative with equally robust
strategic and executional capabilities, Schawk and Anthem leverage our
combined talents to control the brand experience, which is integral to the
consumer experience."
During the past five years, Anthem has evolved into an integrated global
strategic design network of 11 offices with the ability to create
compelling and consistent brand experiences by aligning its strategic,
creative and executional talent. Anthem is presently located in Chicago,
Cincinnati, London, Melbourne, New Jersey, New York, San Francisco,
Singapore, Sydney, Toronto, and York (U.K.). Its clients include
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever.
Anthem's parent company, Schawk, Inc. (NYSE : SGK ), has strategically been
expanding its offerings beyond its core services for the past 10 years
through acquisitions and internal development, enhancing its role in the
brand point management category. Today, Schawk's offering includes
branding, design, technology, retail marketing and additional services that
support brands at their different touchpoints globally.
To gain further understanding on the important role of brand point
management -- from ideation to execution -- to deliver compelling and
consistent brand experiences on a global scale, please access Schawk's
White Paper "Brand Point Management: Creating Compelling and Consistent
Brand Experiences" by visiting
www.docstoc.com/search/brand-point-management/?catfilter=1.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, Hbc, Kimberly-Clark, Microsoft,
Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of
world-class design professionals in 11 offices, Anthem is presently located
in Chicago, Cincinnati, London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com
Schawk, Inc. (NYSE : SGK ) is a leading provider of brand point management
services, enabling companies of all sizes to connect their brands with
consumers to create deeper brand affinity. With a global footprint of more
than 60 offices, Schawk helps companies create compelling and consistent
brand experiences by providing integrated strategic, creative and
executional services across brand touchpoints. Founded in 1953, Schawk is
trusted by many of the world's leading organizations to help them achieve
global brand consistency. For more information about Schawk, visit
http://www.schawk.com
