SOURCE: Antigua and Barbuda Tourism Authority

Antigua and Barbuda Tourism Authority

May 03, 2016 09:39 ET

Antigua and Barbuda Launches 'Get to Happy' Digital Campaign

'Get to Happy' Highlights How Planning a Vacation and Visiting Antigua and Barbuda Will Result in Improved Life Happiness

NEW YORK, NY--(Marketwired - May 03, 2016) -  For an early start to the busy summer season, the Antigua and Barbuda Tourism Authority New York Office has launched a compelling new marketing campaign called 'Get to Happy'. The premise of this campaign is driven by statistically proven data that states positive vacations lead to increased happiness. The promotion will target consumers and travel agents and highlight all the "happy" attributes Antigua and Barbuda has to offer which will in turn entice visitors to book a trip to the destination this summer and fall. This integrated marketing campaign will be a 360 promotion that will target several consumer and trade touch points that will include email marketing, public relations, social media, offline activations and print advertising. To maximize the impact of the new campaign, 'Get to Happy,' will focus the majority of the digital marketing and advertising in the destination's key markets in the U.S.

With the destination experiencing amazing double-digit growth for the first quarter of 2016, 'Get to Happy' is expected to continue this positive momentum in growth and popularity as the destination of choice by increasing Antigua and Barbuda's presence in the digital space. 'Get to Happy' will drive engagement with continued conversation about Antigua and Barbuda that will increase awareness and bookings.

To give everyone a chance to 'Get to Happy,' the campaign will feature an online sweepstakes offering an all-inclusive trip to 'happy' on Antigua and Barbuda. The winner will receive a 5 day, 4 night stay at the luxurious Inn at English Harbour for two, round-trip airfare, VIP service and round-trip ground transfers. The campaign and supporting information will be housed on the destination's marketing website, www.antiguabarbudabuzz.com. Launched in participation with award-winning partner hotels, restaurants, tours and attractions, visitors to the Antigua Barbuda Buzz website will find additional information about available packages and great deals offered by partners. To make booking even easier, visitors to the site can book their travel directly with dedicated partners, Expedia and JetBlue Getaways.

The 'Get to Happy' campaign will also feature a special promotion in June in celebration of 10 years of June as the 'Month of Romance' in Antigua and Barbuda highlighting Antigua and Barbuda's strengths as a destination of choice for Romance travel including destination weddings and honeymoons. This sub-campaign appropriately themed '30 Days of Love' will feature a Facebook Contest where engaged couples will get the chance to win an all expenses paid wedding in Antigua and Barbuda in June 2017 where applicants will be asked to share their unique love stories in order to win. Sponsor partners for this exciting giveaway are Jetblue Getaways and the Blue Waters hotel. In addition, given that there is a no residency requirement in Antigua and Barbuda, throughout the month there will be a variety of special wedding and honeymoon packages available that are particularly lucrative for those in the market for destination weddings, making the process much easier for planning.

CEO of the Antigua and Barbuda Tourism Authority, Colin James, is particularly excited about this campaign, "As a country our goal is to share how wonderful our twin islands are, from our stunning 365 beaches, to vast range of activities that include swimming with some of the largest stingrays to award-winning spas, to the full gamut of dining options, to perhaps most importantly the warmth and hospitality of the people of Antigua and Barbuda. We are passionate about sharing the magic of Antigua and Barbuda as we legitimately believe that we are improving lives for visitors by offering them truly amazing experiences, and 'Get to Happy' highlights just how beneficial visiting is."

To find out more and participate in this exciting new campaign to 'Get Happy' use the dedicated hashtag #GetToHappy on Facebook, Twitter and Instagram and visit www.antiguabarbudabuzz.com today.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee'ga) and Barbuda (Bar-byew'da) is located in the heart of the Caribbean Sea. The largest of the Leeward Islands, Antigua & Barbuda comprises 108-square miles. The 365 white and pink sand beaches, one for every day of the year, are just the beginning of the treasures that await visitors. Antigua's rich history and spectacular topography provide a variety of popular sightseeing opportunities. Nelson's Dockyard, the only remaining example of a Georgian fort commissioned by the British in 1755, is perhaps the most renowned landmark. Betty's Hope, built in 1674, is the site of one of the first full-scale sugar plantations on Antigua, and offers a chance to step back into time by visiting the restored mills. Another unique attraction is Devil's Bridge, located at the eastern tip of the island in Indian Town National Park, where Atlantic breakers have carved out a natural limestone arch. Antigua boasts a varied tourism calendar including events such as the World Class Antigua Sailing Week, Classic Yacht Regatta, Antigua Sports Fishing and also the annual Carnival; known as the Caribbean's Greatest Summer Festival. Island accommodation ranges from luxury, boutique resorts and all-inclusive hotels to smaller more intimate boutique guesthouses and cottages. For information about Antigua & Barbuda visitwww.visitantiguabarbuda.com or www.antiguabarbudabuzz.com and follow us on Twitter. http://twitter.com/antiguabarbudaFacebookwww.facebook.com/antiguabarbuda; Instagram: www.instagram.com/AntiguaandBarbuda

Contact Information

  • MEDIA CONTACT:

    Shermain Jeremy
    305 E 47th Street, Room 6A
    New York, NY 10017
    Tel: 646-215-6037
    Email: sjeremy@abgov.org