SOURCE: Antigua and Barbuda Tourism Authority

Antigua and Barbuda Tourism Authority

November 09, 2016 10:20 ET

Antigua and Barbuda Tourism Authority Wins Gold at MarCom Awards

Twin Island Nation Recognized for Successful "Get to Happy" Campaign

NEW YORK, NY--(Marketwired - November 09, 2016) - The Antigua and Barbuda Tourism Authority New York Office is the proud recipient of the Gold Award for Best Integrated Marketing Campaign for their "Get to Happy," campaign at the 2016 MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals. The MarCom Awards is an international creative awards competition that recognizes outstanding creative achievement by marketing and communication professionals.

The winning campaign which ran during the months of May to August this summer enticed consumers to "Get to Happy" in Antigua and Barbuda by highlighting the destination's most "happy" attributes. The premise of the campaign was based on statistical evidence that proved positive vacations led to more happiness. The campaign also signified the first digital push to be undertaken by the Authority and focused on digital advertising online and on social media. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 24 percent were Gold Winners. Included in this prestige winners circle are companies such as BET Networks, Bloomberg Media, Deloitte, IBM, Con Edison, Honda and Johnson & Johnson.

"Receiving this award is a crowning achievement for the Antigua and Barbuda Tourism Authority and demonstrates the creative acumen of our marketing team. We are very honored to be among a very elite winner's circle with the most innovative brands as we aim to raise our profile in a highly competitive industry," said CEO of the Antigua and Barbuda Tourism Authority, Mr. Colin C. James.

The "Get to Happy" campaign which also received Honorable Mention in the Digital Marketing category was spearheaded by Public Relations and Marketing Communications Manager, Shermain Jeremy with the support of the Marketing, Sales and the Antigua and Barbuda Digital Platform.

MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. There were over 6,500 entries from throughout the United States, Canada and 17 other countries in the MarCom Awards 2016 competition. Being a Gold Winner is a tremendous achievement and the MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee'ga) and Barbuda (Bar-byew'da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015 and 2016 Caribbean's Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches -- one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson's Dockyard, the only remaining example of a Georgian fort, a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua's tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean's Greatest Summer Festival. Barbuda, Antigua's smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com

For information about Antigua & Barbuda visit www.visitantiguabarbuda.com or www.antiguabarbudabuzz.com and follow us on Twitter. http://twitter.com/antiguabarbuda Facebook www.facebook.com/antiguabarbuda; Instagram: www.instagram.com/AntiguaandBarbuda

Contact Information

  • MEDIA CONTACT:
    Shermain Jeremy
    Communications and Marketing Specialist
    Antigua and Barbuda Tourism Office
    Tel: 646.215.6037
    E: sjeremy@abgov.org

    PR AGENCY CONTACT
    Karen Gillo
    PM Group
    C: 646.628.4895
    E: karen.g@pmgroup.bz