SOURCE: Anvato, Inc.

Anvato, Inc.

June 11, 2013 09:28 ET

Anvato Powers Live Streaming and On Demand Video for Gray Television's 31 Local TV Stations

Gray Television Selects Anvato Cloud to Manage Its Video -- From Live Video Streaming, to Cloud Editing, Clip Publishing, Distribution, and Monetization

MOUNTAIN VIEW, CA--(Marketwired - Jun 11, 2013) -  Anvato Inc., the world's first end-to-end, digital video supply-chain platform for TV broadcasters, today announced the successful deployment of its live and on-demand video management solution for 31 Gray Television broadcast stations.

Gray Television chose to partner with Anvato over several other broadcast solution providers. The largest independent owner of CBS affiliates in the United States, Gray Television is a local broadcaster operating 86 channels of programming in 31 television markets nationwide. It selected the Anvato Media Content Platform to manage all rich-media online content -- from live capture ingestion to live encoding, editing, publishing and distribution, including live and on-demand video monetization.

"We are committed to be at the cutting edge, and we chose Anvato as the best of breed to serve our digital audience and create strategic growth opportunities," said Lisa Bishop, VP of Digital Media at Gray Television. "Anvato has a great reputation as an industry leader for digital video broadcast innovation and is the only company in the industry that boasts so many unique, broadcast-centric features."

Anvato's Media Content Platform features include:

  • Live streaming with full capability to replace TV ads with user targeted ads,
  • Complete TV-Everywhere capabilities including iOS, Android and Desktop devices with full closed caption support,
  • Live cloud based editing, and broadcast quality clip creation,
  • Rights management rules for content replacement (live ads, embargoed content, etc.),
  • Universal video player for live and on-demand video as well as Web and mobile devices.

"We are capitalizing on all of these capabilities," Lisa Bishop added. "As local news and programming embrace TV Everywhere and responsive design, Anvato provides a future-proof video technology to help our stations attract more viewers across all of our markets."

Expanding Anvato Market Share

With the addition of Gray Television, Anvato now powers video for hundreds of local stations and TV networks nationwide.

"Adding Gray Television to our list of customers is a testament to our broadcast-centric approach and superior technology," said Alper Turgut, CEO of Anvato. "Our 100% software approach to live streaming and on-demand video management provides an edge to innovate and meet the changing needs of our customers and their audiences."

Stay tuned for other major announcements from Anvato this year.

About Gray Television
Gray Television is a television broadcast company headquartered in Atlanta, Georgia, that owns and operates television stations broadcasting 45 channels affiliated with one of the "Big 4 Networks" (ABC, CBS, FOX and NBC) and 41 additional channels of programming in 31 television markets. Twenty-one of Gray TV's channels are affiliated with the CBS Network, eleven channels are affiliated with the NBC Network, eight channels are affiliated with the ABC Network and five channels are affiliated with the FOX Network. Gray TV's 21 CBS-affiliated channels make the company the largest independent owner of CBS affiliates in the United States.

About Anvato, Inc.
An innovator in broadcast-to-online video, Anvato ( is the only broadcast quality video platform that combines live and on-demand video publishing, distribution, and monetization. Inventor of hybrid encoding technology, Anvato brings the best of cloud processing and on-premise encoding to simplify and scale live and on demand video. Anvato's platform features include broadcast-specific modules such as live editing of broadcast streams and broadcast quality video syndication. Anvato automatically identifies television commercials and replaces them with audience-targeted advertising to achieve superior monetization revenue, both for the Web and mobile. Anvato maintains a world-class R&D team in Mountain View, CA, and its products incorporate patented Perceptual Signature™ video fingerprint technology.

Contact Information

  • Press Contact
    Cecile L. Parker
    Anvato, Inc.
    (415) 341-6041
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