SOURCE: AnyClip Ltd.

AnyClip Ltd.

March 07, 2011 13:00 ET

AnyClip Ltd. Announces Unique Licensing Agreement With Universal Pictures

AnyClip.com and Third-Party Distribution Partners May Now Provide Consumers With Instant Searches of Their Favorite Movie Moments; Businesses May Now Utilize Service for New Film Promotional Avenues

JERUSALEM--(Marketwire - March 7, 2011) - AnyClip Ltd. announced today the company's first studio film licensing deal with Universal Partnerships & Licensing. This unique licensing agreement allows AnyClip Ltd. to offer consumers the ability to access and relive their favorite movie moments from Universal Pictures' library of feature films. Through AnyClip.com or via third-party distribution partners, AnyClip Ltd. now offers movie clips from Universal Pictures' library of feature films including classic Universal Motion pictures, the Back to the Future and The Fast and Furious series and clips from new releases such as 2010's worldwide blockbuster Despicable Me.

"This licensing agreement with Universal Partnerships & Licensing leads the way in changing how businesses and consumers will interact with film content," said Oren Nauman, CEO of AnyClip. "We allow viewers to access any moment of a film at any time and to share it with anyone. Our goal is to provide a new promotional service for our studio partners."

"AnyClip's unique ability to tag, provide custom keywords and allow searches within a full feature film is an extremely valuable asset," said Sam Nouri, senior manager, media licensing, Universal Partnerships and Licensing. "An authorized and licensed searchable database of movie moments has never existed before. The AnyClip platform creates a fundamental shift in the way we can promote, enhance and revitalize our catalog of content."

AnyClip allows for searching and browsing movies associatively, by queries such as characters, actors, scene details, behavioral information, quotes, objects, shooting characteristics and more. Leveraging AnyClip's pioneering technology and database of full-length feature films, distribution partners are now able to enrich the consumer's experience by selecting any moment from any of their favorite movies.

About AnyClip

AnyClip enables users to find any moment from any movie in its database. Its technology and innovative user experience allows consumers to relive their favorite moments from their favorite movies. AnyClip partners with film and television studios to create new promotional channels for movies and monetize their catalog content. Leveraging its distribution network, AnyClip allows third-party sites to provide their users with fun, exciting and legal movie content services, increasing traffic and ARPU. AnyClip was founded by Jerusalem Venture Partners (www.jvpvc.com) and GTI and is proud to have on its board industry luminaries such as Mickey Schulhof, former President and CEO of Sony America and Sony Media and Entertainment, and Erel Margalit, Founder and Managing Partner of JVP who has led 15 NASDAQ IPOs to date, and Art Levitt, former CEO of Fandango, President of Disney Regional Entertainment and CEO of Hard Rock Café International.

About Universal Partnerships & Licensing

UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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