SOURCE: Anystream

April 10, 2007 07:15 ET

Anystream Rounds Out Media Automation Platform With New Ad Management Solution

Application to Support On-Demand Revenue Models by Simplifying Advertising Inventory, Production, and Delivery to New Media Outlets

STERLING, VA -- (MARKET WIRE) -- April 10, 2007 -- Anystream, the media industry's go-to provider of new media management and production solutions, today announced an advanced advertising management application to serve ads to VOD, Web, and mobile outlets. The application will be offered as a component to their recently launched Velocity business suite to schedule, traffic, and package video ads for on-demand consumption. The solution provides content providers with an unrivaled ability to target ads and forecast future campaigns for the exploding world of new media advertising.

Making its debut at NAB 2007 and available to market this fall, the solution was created to manage, track, and deliver video advertising inventory across multiple windows and outlets as ad-supported, on-demand revenue models become industry standard. By automating the business and operation workflows associated with on-demand advertising, the application streamlines all required steps from deal to delivery.

"The ability to manage ads as a horizontal platform across all distribution outlets results in greater efficiency and profitability for the content provider," said Anystream VP of Products Russell Zack. "As the industry continues to embrace on-demand revenue models, media companies have recognized the need for a robust, centralized solution to manage and track the burgeoning number of on-demand ads. Velocity's ad solution enables the seamless packaging and delivery of cross-platform advertising while tracking ad avails to guarantee revenue generation from on-demand content offerings."

Ideal applications for Velocity's ad management include video-only ads, video ads with dynamic insertions, telescoping, and video ads from banners.

Anystream Velocity's new advertising application was developed in coordination with top media companies to dramatically improve the economics of advertising supported, on-demand content offerings. It extends the established benefits of Velocity to offer content providers valuable insight into affiliate agreements, deal terms, ad avails, while reporting on performance and utilization to maximize use of media assets and minimize the steps necessary to deliver advertising-based on-demand content. Deployed in conjunction with Anystream's flagship solution Agility, the platform is a complete, automated system to support new media ventures across multiple business units.

At NAB 2007, Anystream will showcase Agility and Velocity as an integrated platform, the Velocity ad management solution, and the latest enhancements to Agility for multiplatform media production. For more information visit or NAB Booth SL2012.

Who is Anystream

As the number of outlets and devices to consume video content grows, Anystream enables media companies and educators to innovate and experiment with new media to reach their consumers and students where, when, and how it's convenient for them. With the bragging rights to over 600 media deployments and more than 125 higher education institutions, Anystream is the known leader for on demand video solutions. The company's scalable, enterprise rich media solutions can be found from MIT to MTV and beyond. Anystream's honors include the Frost & Sullivan Market Leadership Award, Presentations Magazine's Standing Ovation Award, PC Magazine's Technical Excellence Awards finalist, COMDEX Best of Show awards finalist, Entrepreneur Magazine's "Hot 100" list and Deloitte & Touche's "Fast 50."

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