SOURCE: Wolff Olins

December 10, 2009 11:55 ET

AOL Brand Identity Created by Wolff Olins Unveiled Today at New York Stock Exchange

NEW YORK, NY--(Marketwire - December 10, 2009) - Wolff Olins, a global brand and innovation consultancy, unveils AOL's new brand identity at The New York Stock Exchange. Following its recent spin-off from Time Warner, AOL is now listed as a standalone company. In order to signal to the world its transition from access provider to 21st century media company, AOL partnered with Wolff Olins to create their new brand identity.

Today's AOL is a top Internet media property with over 80m unique users consuming original AOL content. The new brand created by Wolff Olins is designed to highlight this content commitment as AOL moves forward. The identity serves as shorthand for the strategy, the AOL wordmark is revealed by a world of exciting content; fluid and flexible the identity adapts to its environment. Deliberately disruptive and deliberately unlike what is being done by other online media businesses, it is designed for an environment where media is no longer broadcast, but rather is discovered through fragmented, non-linear conversations.

"We have a new mission: To inform, entertain, and connect the world -- not with more of the same but with extraordinary content experiences. This is an ambitious mission but we believe the Internet needs better quality content. We have a lot of work to do, but we are hiring and developing the best creative talent in the world and we are focused on our mission of bringing world class content experiences and products to our consumers," said Tim Armstrong, Chairman & CEO AOL.

The brand will raise the bar for AOL to present new innovations and new content experiences to the world. "In a world where people believe what you do and not what you say, it is these new experiences that will define this brand and people's perceptions of it," said Karl Heiselman, Wolff Olins' CEO.

About Wolff Olins

Wolff Olins is a global brand and innovation consultancy operating in New York, London and Dubai. It started in 1965 and is now part of Omnicom. Known for its bold and ambitious work, Wolff Olins' clients include (RED), GE, Mercedes-Benz, New York City, PepsiCo, PwC, London 2012, Sony, Tate, Living Proof and Unilever.

A full gallery of AOL creative assets is available at

About AOL

AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

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