Parlay Entertainment Inc.
PINK SHEETS : PRYNF
TSX VENTURE : PEI

Parlay Entertainment Inc.

August 04, 2005 16:08 ET

AOL UK and Bingos Launch Online Bingo Using Parlay Entertainment Software

LONDON, UNITED KINGDOM--(CCNMatthews - Aug. 4, 2005) -

AOL's offering for its UK members is now live on Parlay client Bingos.co.uk

Parlay Entertainment Inc. (TSX VENTURE:PEI)(PINK SHEETS:PRYNF), the world's leading supplier of Internet bingo solutions, is pleased to announce that AOL UK has recently launched AOL Bingo on the Bingos.co.uk platform using Parlay's flagship multi-player bingo software.

Bingos has been a Parlay client since October 2002 and launched Bingos.co.uk in 2004. "The relationship with AOL UK further enhances Bingos' reputation as an honest, exciting and trustworthy place to play bingo online," said Enrique Dubois, Managing Director of Bingos.co.uk. "We have built a very strong operation at Bingos.co.uk and I am confident that our AOL Bingo partnership and AOL's 2.4 million UK subscribers will add considerable value to our growing business."

Richard Marsh, Senior Games Editor, AOL UK said, "We already have a large, vibrant game playing community, and our partnership with Bingos will add another compelling layer to our Games channel. This is particularly true for our female audience, who value strong community tools, a safe environment to play and ease of use - all the things that have placed Bingos at the forefront of online bingo."

AOL Bingo is available to AOL members who are over the age of 18 and located in the United Kingdom. Members can access AOL Bingo through a dedicated bingo area within the Games Channel on AOL UK or by typing in AOL Keyword: bingo.

"The fact that AOL UK has chosen to partner with Bingos.co.uk means that AOL members will benefit from access to a large existing player community and large cash prizes," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment Inc. "Online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online games. Accordingly, online bingo is attracting big brands like AOL, who are interested in its mass-market appeal and the socially acceptable nature of bingo. AOL has the vision to recognize this trend and we are delighted that such a highly regarded organization has chosen to use our software."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product, offering a best-in-class suite that features 75-number and 90-number bingo, lottery and casino entertainment software. With its unmatched depth of industry experience and a comprehensive range of products and services, Parlay offers business solutions to fit every need. Parlay has a seven year proven track record built on the success of our clients: in the last 12 months, more than 2.2 million paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About AOL

AOL is a leading online interactive services provider in the UK, with more than 2.4 million members, including more than one million on AOL Broadband. AOL offers a range of services in the UK, including dial-up, broadband and voice, as well as unrivalled content and community for all the family.

Members spend more than one hour a day online on average, enjoying access to more than 20 channels of online content, from Entertainment and News to Parenting, Shopping and Money, as well as email and the Internet.

The AOL Internet service and AOL Talk are provided to UK subscribers by AOL Europe Services SARL, a company in the AOL group based in Luxembourg. AOL (UK) Limited is part of AOL Europe, a business unit of America Online Inc., which is the world's leading interactive services company with more than 28 million members worldwide. America Online Inc. is a division of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

About Bingos.co.uk

Launched in 2004, Bingos.co.uk is one of the largest bingo sites in the world. The site offers both the traditional 90-number UK bingo game and the North American 75-number version. In addition to bingo, Bingos.co.uk has a full suite of casino games including over 15 different slot machines, US & European style roulette, video poker, blackjack, Caribbean poker, craps and scratch cards. Bingos.co.uk is licensed by the Malta Gaming Commission. Kerry Katona, former singer in Atomic Kitten, has recently signed on as the official face of Bingos.co.uk.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the internet", with other Patent applications pending in other countries

(c) 2005 by Parlay Entertainment Inc.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Contact Information