SOURCE: Address Our Mess

Address Our Mess

March 28, 2016 05:00 ET

AOM's New Logo

Address Our Mess Introduces New Logo

BALTIMORE, MD and VOORHEES, NJ --(Marketwired - March 28, 2016) - Out with the old and in with the new. Address Our Mess is introducing a new company logo. A logo represents the company, and a good logo design is able to express the company identity and culture. With Address Our Mess' continual growth, the company has decided it was time to develop a new logo as a representative of its maturing nature.

Address Our Mess is a professional heavy duty cleaning company that specializes in hoarding and clutter cleanup. Unlike many junk removal services, Address Our Mess works compassionately and patiently with clients to declutter, clean, and organize their properties with the understanding that in many cases this is a difficult process for them. With the company culture in mind and expansion in suite, a new logo was inevitably the next step to develop a stand-out company.

The company's original logo was created in 2012, featuring the company name and an illustration of boxes and books within a blue gradient, circular shape. Address Our Mess has been expanding over the years, and with the company growth, the owner, Josh Rafter, decided a new logo was due. This year, Address Our Mess is launching its new logo design.

The logo features the company name surrounded by two arrows and three boxes. The company wants to depict its hoarding services without overwhelming the public with an overly complex, cluttered design; after all, sometimes less is more. "Simple and clean is best, especially for a company that is all about cleaning and organizing. A sleek, clean, deliberate design helps to express the company objective: to restore a clean, organized home environment and life," stated the logo's designer, Jessica Lanchang. The boxes are representative of the company's three category sorting system: keep, donate, and trash, and the arrows depict the Address Our Mess step-by-step process to restoring a client's home and life. Even the colors were carefully chosen to express the company culture, utilizing colors that depict the reliable, approachable character of Address Our Mess.

With a well thought out logo design and welcoming, dependable colors, Address Our Mess is ready to continue to grow and help people. Keep an eye out for the new and improved logo, which will be appearing more and more throughout the year.

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