A.P. Reid Insurance Stores Limited

A.P. Reid Insurance Stores Limited

October 14, 2010 16:16 ET

A.P. Reid to Partner With Canadian Red Cross

A.P. Reid Insurance Stores selects Red Cross as corporate charity and signs on as partner for the Be Ready campaign.

DARTMOUTH, NOVA SCOTIA--(Marketwire - Oct. 14, 2010) - A.P. Reid Insurance Stores, one of Atlantic Canada's leading insurance brokerages, today announced that they are forming an official partnership with the Canadian Red Cross. The humanitarian organization will be the company's official corporate charity starting immediately.

A.P. Reid and the Red Cross are both accustomed to providing relief for people in the wake of emergencies, making this partnership a natural fit for the two organizations. Although the services they offer are different, both are invaluable for individuals and families to have on hand when a disaster occurs.

"We consider ourselves first-responders in an emergency situation, and the Red Cross is still there before us," says Jamie Reid, CEO and President of A.P. Reid. "They provide relief and comfort to people before they call their insurance provider. Working with the Red Cross allows us help our clients before they make that call, which is something we're really grateful for."

In addition to naming the Red Cross as their official charity, A.P. Reid signs on as an official partner of Be Ready; a campaign the Canadian Red Cross runs every year in Atlantic Canada that focuses on preparing families in case of a disaster or emergency.

The partnership was first announced at A.P. Reid's 30th Anniversary Celebration in September, but today marks the official launch of the collaboration.

As part of this initiative and in light of making them their official charity, A.P. Reid is committing to a minimum annual donation of $25,000 to the Red Cross. 

About A.P. Reid Insurance Stores:

When Aileen Reid started A.P. Reid Insurance Stores on July 27, 1980 her goal was to operate a small independent insurance brokerage. As A.P. Reid celebrates its 30th Anniversary it has more than a dozen client service centers across Nova Scotia and New Brunswick and is the only Atlantic Canadian independent brokerage with clients in every province and territory in Canada.

Contact Information