SOURCE: Apartment Guide

Apartment Guide

May 30, 2012 09:30 ET

Apartment Guide Achieves 150,000 "Likes" Milestone on Facebook®

150,000 Consumers Have Opted-In to Apartment Guide Social Channel, More Than Double Any Other Single Internet Listing Service (ILS)

ATLANTA, GA--(Marketwire - May 30, 2012) - Demonstrating the success of its digital strategy for engaging with potential renters from key renter demographics, Apartment Guide has achieved the milestone of 150,000 "likes" on its Facebook® page located at Facebook.com/ApartmentGuide. The page reaches more than double the consumers than any other single Internet Listing Service (ILS).

"This milestone is significant for us, but more importantly it is significant for the advertisers, property owners and managers who are our customers," said Arlene Mayfield, Senior Vice President and President, Apartment and Homes Divisions. "When consumers 'Like' Apartment Guide on Facebook, we're building loyalty through content and conversation with prospectiverenters. The most popular age range for us on Facebook is 18 - 34 year olds which is a critical demographic groups for the rental housing market. Consumers are opting in to an ongoing conversation with Apartment Guide."

In addition to "liking" Apartment Guide consumers are actively engaging with the brand through the social channel. In the first quarter of 2012, the Apartment Guide Facebook page generated nearly 60 percent growth, more than 9,200 consumer actions and more than 700 apartment seeking requests. Through the Facebook page, consumers gain access to content that enables them to find their next place or community, learn about featured promotions, discover tips for budgeting, decorating or maximizing their space, and engage with interactive content related to apartment living.

Facebook is just one part of a holistic social media approach that includes activation across multiple channels and includes an industry-leading mobile strategy. Apartment Guide has launched industry-first introductions of Android and Kindle Fire apps and continued innovation of first-to-market iPhone and iPadapps in 2012. With more than 1.8 million mobile downloads to date, nearly 25% of total ApartmentGuide.com traffic is now generated from mobile devices. Through social and mobile Apartment Guide continues to reach consumers through their preferred channels and with content relevant to their needs.

About Apartment Guide
36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm's well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Facebook® is a registered trademark of Facebook Inc.
© PRIMEDIA Inc. 2012. All rights reserved.

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