SOURCE: PRIMEDIA, Inc. Apartment Guide

PRIMEDIA, Inc. Apartment Guide

June 18, 2012 14:00 ET

Apartment Guide Bolsters Social Media Solution Suite

Consumer Review and Tracking Capabilities Empowering Customers to Manage Perception

ATLANTA, GA--(Marketwire - Jun 18, 2012) - Demonstrating its ongoing success in developing industry-leading digital solutions, Apartment Guide broadens its social media offerings with Apartment Guide SocialMedia Manager(SM), a feature-rich complement to Apartment Guide Reputation Monitor™, providing customers with comprehensive consumer review tracking and response capabilities designed to strengthen reputation management and capitalize on consumer engagement opportunities.

Accessed through Reputation Monitor in, SocialMedia Manager is a one-stop dashboard assisting customers in managing their social media presence. Robust publishing capabilities allow customers to produce and distribute content across major social media platforms, including, Facebook®, Twitter© and LinkedIn© while showcasing property floor plans and videos.

Reputation Monitor, an online dashboard, displays detailed information on consumer conversations, reviews and mentions from multiple websites, all in one place. Reputation Monitor delivers valuable consumer insight, enabling customers to be nimble in adjusting their efforts to close leases.

"Reputation Monitor and SocialMedia Manager represent a new kind of solution set for this industry, and we understand the customer's need for this information in order to manage business and effectively propel their reputation online," said Arlene Mayfield, senior vice president of PRIMEDIA, and president of Apartment Guide, Rentals and Homes divisions. "Reputation Monitor and SocialMedia Manager encompass innovative technology that provides customer value through consumer perception."

Reputation Monitor offers:

  • Ratings and review tracking that shows how properties stack up against other communities
  • Accurate business listings that can be updated as needed
  • Detailed reporting of updates to multiple review sites that include property names
  • Identification and reporting of property mentions on thousands of web sites, blogs and other Internet locations

Social Media Manager offers:

  • A channel dedicated to engaging in dialogue directly with residents and prospective renters
  • Increased online exposure through top social media outlets
  • The ability to build and manage social media presence to increase brand awareness
  • Posting capabilities to respond to comments on Facebook®, Twitter© and LinkedIn© pages
  • Tracking functionality designed to manage marketing campaigns by measuring Facebook 'Likes', Twitter followers, and foursquare® check-ins.
  • A foundation for building a resident retention strategy

Apartment Guide is currently running a special introductory offer of $79/month per property for the SocialMedia Manager product for a limited time.

Click here for more product and pricing information on Reputation Monitor and Social Media Manager.

About Apartment Guide

A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. PRIMEDIA was acquired by TPG in 2011. For more information visit or advertise on Apartment Guide for listing information.

About TPG

TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm's well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit for more information.

About is the leading pay-for-performance internet listing site (ILS) in the rental housing industry and enables renters to find a rental property online using a free, robust search tool. allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site's detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. was founded in 2000 and was acquired by eBay, Inc. in 2005. In 2012, was acquired by PRIMEDIA, Inc.

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