SOURCE: Network Communications, Inc.

Network Communications, Inc.

July 26, 2012 09:40 ET Cited as the #1 Apartment Search Source

Two New Studies of 60,000+ Apartment Shoppers Rank Apartment Finder the Best Source When Seeking a New Home

LAWRENCEVILLE, GA--(Marketwire - Jul 26, 2012) - The results are in and two major national surveys of apartment shoppers reveal that is the first source in their apartment search. In the most recent J. Turner Research survey of over 26,000 apartment residents, was their top apartment search Internet listing site. Similarly, the latest National Association of Apartments (NAA) SatisFacts Research Survey of 34,000 recently relocated residents finds that Apartment Finder is the most used marketing source (20.6 percent) in their apartment search.

According to the J. Turner Research survey, the top three search channels apartment shoppers used to locate an apartment are: Internet listing sites (62 percent), drive-by (39 percent) and referrals (23 percent). When asked for specific Web site sources used, respondents cited Internet Listing Sites first, with ranking the highest with 28 percent of shoppers, followed by (27 percent), (21 percent), and (19 percent). 

"These independent findings reinforce what we've known all along, based on our own research," said Marcia Bollinger, President of Apartment Finder. "We understand how renters act in today's digital world and give the critical information, wherever and whenever, they need it to connect to our advertisers. By providing the right data to consumers at the key moments when they are narrowing down their choices online through, and on-land through the Apartment Finder magazine, we establish real connections that spur action between shoppers and apartment communities." 

The J. Turner Research survey also illustrates the diversified way in which today's consumer shops for apartments. Respondents said they look to one search source 51 percent of the time and two sources 24 percent of the time. Younger apartment seekers were found to use social media sites (average age 33.34), Craigslist (average age 35.19), apartment community websites (average age 36.71) and Internet Listing Services (average age 37.81). Respondents aged 38+ cited a wide variety of "other" sources, including apartment magazines and drive-bys.

"What this means to apartment marketers is that they should not rely on any single medium to reach prospective renters," adds Bollinger. "We connect them with consumers of all ages through our Apartment Finder magazine, which moves shoppers seamlessly from the print ad to our online and mobile platforms. In doing so, we work harder than anyone else to make sure our clients are in front of prospective renters everywhere."

Apartment Finder is the anchor of the multi-family division of Network Communications, Inc., the largest publisher of print and online housing information in North America. Apartment Finder's print and online products provide the latest information about apartment rentals to millions of consumers around the country, while offering a comprehensive and targeted integrated advertising solution for multi-housing professionals. The fastest-growing media platform in the multi-family industry, Apartment Finder publishes content in nearly 300 markets across the U.S. and operates, the #1 consumer-preferred site featuring state-of-the-art searching and mapping features for apartment renters.

About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. The Company's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.

Contact Information

    Tami McCarthy
    TMG Public Relations
    Direct line: 212.750.8514