SOURCE: Omniture

June 10, 2008 08:00 ET

Apartments.com Selects Omniture to Personalize the Experience for Their 2.5 Million Average Monthly Unique Visitors

Leading National Apartment Internet Listing Service Chooses Omniture for Segmentation Ability and Campaign Customization

OREM, UT--(Marketwire - June 10, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Apartments.com, a leading apartment search resource, has selected Omniture SiteCatalyst and Omniture Discover to gain greater Web traffic analysis and audience segmentation capabilities. Omniture was chosen for its scalable online measurement and reporting solution with the ability to segment different audiences and provide a more customized, relevant apartment search experience.

By implementing Omniture SiteCatalyst and Omniture Discover, Apartments.com is now able to constantly measure traffic to and from their Web site and simultaneously use multi-level segmentation to understand and evaluate where conversion events, like media interaction and direct contact to properties, have occurred. Apartments.com can measure and compare multiple user segments in real time to identify the most valuable user segments, increase overall site conversion by analyzing user fallout, and optimize overall campaign performance and content placement by measuring users' search patterns.

"Omniture SiteCatalyst and Omniture Discover allow us to streamline the way in which we extrapolate data," said Kevin Doyle, senior vice president and general manager of Apartments.com. "With these two invaluable tools, Apartments.com analysts can instantly access our Web metrics, providing deeper insight into our marketing campaigns and Web site metrics. As a result, renters who visit Apartments.com will be better served with even more relevant results tailored to their apartment search."

Apartments.com is the most visited national apartment Internet listing subscription service providing apartment rental content to more than 10,000 newspaper affiliates and strategic partner Web sites across the country including Yahoo! Real Estate and AOL Real Estate.

"Apartments.com has established itself as the online destination for millions of renters," said Chris Harrington, president, worldwide sales and client services at Omniture. "Working with Omniture, Apartments.com can better cater to the unique needs of apartment management companies, landlords and renters with relevant offers and promotions that increase conversion and customer satisfaction."

About Apartments.com

Apartments.com is the most visited national apartment Internet listing subscription service with more than 50,000 unique addresses representing more than three million rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads featuring 360-degree virtual tours, professional photography, and comprehensive community listings, Apartments.com makes it possible for renters to access apartment rental inventory from across town or across the country. Leads from highly qualified ready-to-rent prospects are delivered to Apartments.com customers, increasing closure rates and decreasing the average cost of leasing an apartment. The Web site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 10,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, AOL Real Estate, Univision.com, the Chicago Tribune (www.chicagotribune.com), The Washington Post (www.washingtonpost.com) and the Los Angeles Times (www.latimes.com). Apartments.com is a division of Chicago-based Classified Ventures, LLC.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Discover and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Stephanie Yang
    (415) 957-8767 x3018
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