March 19, 2008 11:59 ET

APC Announces Its Next Generation of Partner Programs Aligning Customers Needs to Partners' Expertise

APC's Redesigned Programs Maximize Partner Credibility and Earnings Potential by Linking Industry Trends to Customer Expectations and Specific Partner Capabilities

WEST KINGSTON, RI--(Marketwire - March 19, 2008) - APC, the global market leader in integrated critical power and cooling services, launches redesigned partner programs created to align key industry trends with business opportunities for our channel partners. The redesign began with global focus groups amongst partners and leading edge users of technology, and the conclusion was both quick and clear: the challenges customers and partners are facing in regards to power and cooling and overall energy efficiency are simply unprecedented. New tools, techniques and technologies are required, including new ways for the vendor community to optimize higher learning requirements and shorter sales cycles.

"In short, there has never been a more important time to match the right solution with the right partner with the right customer," said Marc Sherman, vice president of global channel programs for APC. "The stakes are higher than ever before, and the margin for error declines day by day."

APC has developed a tiered certification program that provides partners with an opportunity to develop sales and engineering competencies in power, cooling, security and environmental management. Officials said the improved program provides partners with an opportunity to differentiate themselves by providing a more reliable and highly available infrastructure for the technology their customers are deploying.

"The industry is facing challenges severe enough to change the way customers allocate their IT budgets and how they deploy technology for decades to come," said Sherman. "Our next generation of channel programs will serve as the blueprints for partners to solve customer issues associated with increased power and cooling densities, higher power consumption and energy efficiency requirements."

"APC has always focused on helping partners find new, sizable market opportunities by offering innovative solutions that are easy to sell. Recent industry trends are driving customers' reliance on their data and IT systems to an all time high while the energy costs to run those systems increase in tandem. This reality puts solution providers in a very unique position to consult with their customer on not only their IT needs, but also the physical infrastructure that supports it, where the majority of the true efficiency savings can be found."

APC's newly enhanced programs have four levels: Registered, Select, Premier and Elite. The programs offer clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gain full access to our network of qualified and dedicated solution engineers, and ongoing support and visibility to where the market is going and where partners can take their business.

Core aspects of the program include:

--  Profiling: APC will evaluate each partner's core business profile,
    areas of expertise, and future ambitions so program structure, marketing
    and sales support efforts best meet partners' expectations.
--  Alignment: We will align each partner into the program structure that
    best maximizes their business profile and future ambitions.
--  Empowerment: The program provides best in class curriculum via
    instructor lead and eLearning that empowers the partner to act as the
    trusted advisor to their customers.
--  Enablement: Partners can access quality, high impact sales and
    marketing tools that enable partners to solve critical power and cooling
    problems, as well as direct support to all partners' tiers.
--  Collaboration: Our partner online community is an interactive
    collaboration tool which will provide an environment for partners to share
    best practices, find tools, network, and partner with each other.
--  Profit: The program will provide financial differentiation to our
    partners based on their commitment to APC.

For more information about APC's next generation of partner programs and benefits, please call 800-877-4080 or visit APC's dedicated partner Web site at

About APC

In February 2007, APC and MGE UPS Systems combined to form a $3.5 billion (EUR 2.4 billion) Critical Power and Cooling Services business unit of Schneider Electric. The Critical Power and Cooling Services division offers the industry's most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. The company's solutions include APC's InfraStruXure® data center architecture, the industry's most comprehensive integrated power, cooling, and management solution. The company's products also include APC and MGE-brand uninterruptible power supplies (UPS), along with APC-brand precision cooling units, racks, and design and management software. Backed by the industry's broadest service organization and an industry leading R&D investment, the company's 12,000 employees help customers confront today's unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2007 annual sales of $25 billion (EUR 17.3 billion). For more information on APC, please visit All trademarks are the property of their owners.

Contact Information

  • For more information contact:
    Juli Dexter
    APC senior media relations manager
    800-788-2208 x 2373