SOURCE: APC by Schneider Electric

APC by Schneider Electric

February 25, 2010 10:00 ET

APC's Marc Sherman, Vice President of Marketing and Sales Enablement, Is Recognized as a 2010 Channel Chief by Everything Channel's CRN

Commitment to Innovative Solutions That Solve Real Customer Problems Is Key to Success

WEST KINGSTON, RI--(Marketwire - February 25, 2010) -  APC by Schneider Electric, a global leader in integrated critical power and cooling services, today announced that Marc Sherman, vice president, marketing and sales enablement, APC, has been named a 2010 Channel Chief by the Everything Channel's CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies. 

APC's Channel Partner Program is designed to align key industry trends with business opportunities for channel partners. With this strategy in place, APC is focused on developing new tools and techniques that optimize the best solutions for the right partner and the appropriate end-user.

"I am honored to once again be selected as Channel Chief and I am thrilled that our partner programs are viewed as one of the industry's best," said Marc Sherman. "With more than 20,000 partners in North America, APC continues to enable each partner to offer new categories of products for data center and business network environments. Our programs supply partners with quality, high-impact, and proven sales, marketing and collaborative tools to help them grow their business."

In 2009, APC unveiled the Partner-to-Partner Collaboration Program which is designed to connect various partners from different industries to provide customers a single, collaborative resource for all of their solutions needs. Without partners having to invest in staffing those particular areas, they are able to leverage resources outside their core competencies and devote time in developing better customer relationships.

APC also supports local engagement programs and initiatives to assist partners with all stages of the sales cycle, including opportunity identification through closure. APC prides itself on the ability to attract and cultivate the next generation of solution providers. From educational and collaborative opportunities, to programs that enable partners to implement the newest technologies and trends, the APC Channel Partner Program supplies providers with the tools and resources to solve customer challenges and maximize profits.

For the eighth consecutive year, the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities. 

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offers tremendous insight into the who's who of the Channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chief list, visit The Channel Chief list was published in the February 22, 2010 issue.

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data center and factory floor applications. Backed by the strength, experience, and wide network of Schneider Electric's Critical Power & Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle. Through its unparalleled commitment to innovation, APC delivers pioneering, energy efficient solutions for critical technology and industrial applications. In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric's Critical Power & Cooling Services Business Unit, which recorded 2008 revenue of EUR 2,6 billion (including APC-MGE sales of $3.7 billion) and employed 12,000 people worldwide. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruxure® architecture, the industry's most comprehensive integrated power, cooling, and management solution. Schneider Electric, with 114,000 employees and operations in 100 countries, achieved sales of EUR 18,3 billion in 2008. All trademarks are the property of their owners.

About Everything Channel (,
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited
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