NEW YORK, NY--(Marketwired - Aug 18, 2015) - Apester, a leading digital storytelling platform for publishers, today announced the addition of Ran Peled as Chief Marketing Officer. Apester, which enables publishers to integrate the voice of the reader into editorial coverage, has tasked Peled with driving the company's brand marketing strategy. He will work closely with leading brands and agencies to create new monetization opportunities through Apester's unique and highly-engaging platform. The announcement comes on the heels of the company's recent $5M Series A financing.
Peled brings his extensive background and strong expertise in both the marketing and technology industries to Apester. Most recently, Peled was the Founder and CEO of McCannTech, a global advertising agency for the hi-tech industry, and a division of McCann Tel Aviv. Before spearheading that new initiative, Peled served as VP of Global Strategy at McCann where he led a team of global advertising and marketing experts driving digital brand strategy, campaign creation and smart media buying for a portfolio of global clients.
"Because of my experience working with brands and agencies around the world, I understand the industry need for more innovative ways to effectively scale native ad strategies and achieve wider distribution," said Peled. "Apester's audience-driven platform provides a new forum for brands to interact directly with their consumers, while simultaneously driving increased engagement for publishers. At Apester, we will connect our wide network of premium publishers to brands and agencies, ultimately creating more effective and sustainable native ad experiences."
"We are offering a completely new value proposition for publishers and brands," said Moti Cohen, Founder and CEO of Apester. "By integrating the voice of the reader into editorial coverage, we are driving a high level of engagement never before seen by publishers and creating new native advertising opportunities for brands and agencies alike. The breadth of Ran's experience combining technology, marketing and advertising will enable us to tell our brand story, while communicating the value Apester brings to different players across the digital media landscape."
Apester is one of the fastest growing digital platforms in the world, with more than 250M impressions a month and 600+ leading publishers using the platform including AOL, The Huffington Post, Telegraph, The Next Web, Weather.com, Food Network and London Evening Standard.
About Apester
Apester is a digital storytelling platform that drives increased engagement for publishers by integrating the voice of the reader into their editorial coverage. Apester's interactive elements (VoicRs) provide an immersive and engaging experience for the audience, with an average click-through rate across the Apester network of close to 20 percent. Apester's unique engagement model opens new kinds of monetization opportunities for publishers, while creating new types of native ad experiences for brands, where they can interact more directly with their customers. Apester is the leader in digital storytelling, with more than 250M impressions a month and 600+ leading publishers using the platform including: AOL, Telegraph, The Huffington Post, The Next Web, Weather.com, Food Network and London Evening Standard.