SOURCE: Action Products International, Inc.

November 24, 2010 16:01 ET

APII Appoints Mark Jaffe to Company's Board of Directors; Will Also Serve as Company's Corporate Counsel

SCOTTSDALE, AZ--(Marketwire - November 24, 2010) - Action Products International, Inc. (PINKSHEETS: APII) today announced that Mark Jaffe has been named corporate counsel and has been appointed to the Company's Board of Directors.

Mark Jaffe currently serves as CEO of the Greater New York Chamber of Commerce, a nonprofit group that works with over 16,000 business and civic leaders. He previously served as treasurer for the Manhattan Borough Economic Development Corporation.

"We are at an exciting point in APII's development," said Jaffe. "I look forward to providing counsel and guidance to the company as they continue to grow."

Earlier this year, Jaffe ran for a seat on the New York State Assembly on a platform of increased economic development for New York businesses. A practicing attorney, Jaffe is expected to leverage his extensive network and leadership experience as APII forges ahead with their mission to expand into an international holding company for manufacturing and technology interests.

Mr. Jaffe was recruited by The Bull Consulting, who have been tasked with assembling a formidable senior management team for APII.

"Mark Jaffe brings a wealth of knowledge, experience and an excellent network of business and government leaders to the table," said Gary Polistena, CEO of APII. "He will play an integral role in our continued expansion."

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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