SOURCE: Action Products International, Inc.

November 23, 2010 15:57 ET

APII Appoints New CEO; Moving Base of Operations to New York; Continues Transformation Into Holding Company

SCOTTSDALE, AZ--(Marketwire - November 23, 2010) -  Action Products International, Inc. (PINKSHEETS: APII) today announced that Gary Polistena has been appointed CEO of the Company, effective immediately.

Polistena began his career with the United States Marine Corps where was trained as a specialist in microwave equipment and technology. In less than four years, Polistena advanced to the rank of sergeant (E5) and engaged with the Marine Readiness Acceptance Check (RAC) team as a Communications Subject Matter expert. During his tenure with RAC, Polistena was responsible for ensuring the quality control and logistics of the 2nd Marine Division Prepositioning Force -- a fleet of 4 cargo ships each filled with gear to fully support 19,000 Marines in combat for 30 days.

After an honorable discharge, Polistena remained within the telecommunications industry where he served alternately as Project Design Engineer and Project Manager for various telecom carriers and suppliers. During this period, he oversaw several large scale projects and installations (budgeted at $20 - $40 million), one of which remains on the books as the largest single market build-out in wireless history.

Mr. Polistena's appointment as CEO is part of the company's renewed mission to expand into an international holding company for manufacturing and technology interests.

"I intend to leverage my network in telecommunications manufacturing and service providers. One of my primary goals will be to forge new partnerships in these two areas," said Polistena. "Additionally, I will seek to re-launch the Company's toy division so that we can give something back to our original shareholders."

Mr. Polistena also announced that APII's base of operations will relocate to New York City. This transition is necessary given that a majority of the Company's executives and resources are located within the NYC area.

In related news, APII announced that Raul Martinez has stepped down as president of the Company. This mutually-agreed-upon executive transition was necessary in order to advance APII's new mission.

"We're assembling an excellent team for APII's re-launch," said Ele Kauderer, principal with The Bull Consulting Group. "We owe it to the shareholders who have stuck by this great company for so many years. We look forward to developing new partnerships ranging from China to Bangladesh and beyond. The Bull Consulting Group has an extensive international network and we intend to heavily leverage it."

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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