SOURCE: Action Products International, Inc.

February 21, 2008 09:30 ET

APII Sales Flourish With New Looks and New Products

Action Products Enjoys Success at American International Toy Fair

ORLANDO, FL--(Marketwire - February 21, 2008) - Action Products International Inc. (NASDAQ: APII), a leading designer and manufacturer of educational specialty toy and craft brands, received an enthusiastic response to its latest product introductions at the American International Toy Fair held last week in New York City. In addition to its new products, Curiosity Kits® brand has new packaging and direction thanks to the return of the line's founder, Susan Magsamen. The event is the largest toy trade event in the Western hemisphere, where exhibitors present the newest and hottest products in the children's entertainment marketplace.

"This year we are all about our new products, programs and people," said Ron Kaplan, CEO of Action Products International Inc. "Toy retailers were highly receptive to the (toy-industry) debut of new Curiosity Kits packaging and our many new products. Aided by our recent court judgment for $5.1M and new products, we believe Action Products is about to enter a significant growth phase."

Action Products' newest items include Play and Store™ brand with the 1-on-1 Sports Bitty Bucket™ line, New Papo I DIG Adventures,The Legend of the Dragon King and The Treasure of the Scarlet Dragon, and Crazy for Cupcakes™.

In addition to heavy traffic from buyers, nearly 15 reporters and editors from leading consumer magazines, daily newspapers and trade publications came to check out the new products in all eight Action Products brands.

Action Products International will next participate in the Western States Toy & Hobby Association exhibit this March in Pomona, California.

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Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Contact Information

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    407-660-7247