SOURCE: Action Products International, Inc.

June 13, 2006 12:35 ET

APII: Taking Action to Educate

Teachers Dig High Quality Classroom Materials for Teaching

ORLANDO, FL -- (MARKET WIRE) -- June 13, 2006 -- One Orlando company, Action Products International Inc. (NASDAQ: APII), is starting to give early this holiday season, and this gift is for America's teachers and their students. Through a partnership with Young Minds Inspired (YMI), I DIG DINOSAURS!® Excavation Adventures™ is providing independently owned retail stores We Dig Teachers!™ classroom packs. The participating neighborhood toy retailers will be able to give the materials to teachers looking for new ways to inspire learning in school children. "I Dig Excavation Adventures cultivate children's discovery and natural curiosity while providing the fun aspect of play that keeps children focused," says I DIG marketing director Cheryl Sandwell.

Fun is no problem for I DIG DINOSAURS and I DIG TREASURES Excavation Adventures. Kids love the many elements of the brand's unique play. The I DIG brand gives kids the opportunity to use the best digging implements in the marketplace, providing for realistic and authentic entertainment. Everyone loves I DIG's exciting themes such as dinosaurs, pirate treasure, mummies, and the most mysterious ruins, mixed with the role playing of donning your digging goggles and grasping your steel tools, to receiving back that real ping known to real archeologists and paleontologists. Experiencing their real anticipation and satisfaction, all adds up to an eagerness to learn about those things we "dig."

Teachers and home-schoolers can get the free teaching materials pack at their neighborhood toy store if they see the "We Dig Teachers!" program advertised. The printed teaching materials include a teacher's guide, activity sheets about dinosaur traits, a dinosaur quiz, and even an activity that has kids being their own dinosaur detectives. These materials have been extensively tested with teachers throughout development and align with national education standards.

"Teachers and home-school families are a big part of our clientele," says Cari Rebecca, owner operator of Trendy Teachers in Altamonte Springs and Sanford, Florida. "We will participate because we dig our teachers, and they dig teaching! It's a perfect match for us with the I DIG brand of products."

YMI founder and publisher Roberta Nusim says, "These teaching tools give teachers and parents the opportunity to excite children about discovery and history while they're having fun. The materials are geared especially for the lower elementary grades and meet national standards. When combined with the I DIG products, they make for learning excitement and success."

About Action Products International, Inc. APII

Action Products International, Inc. (APII), based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG ® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

About YMI

Young Minds Inspired (YMI) is an award-winning education specialist in the creation of in-school curriculum-based programs. Owner, President, Roberta Nusim is a former, award-winning, school teacher and expert in the field of educational motivation. YMI understands how to create innovative materials that correlate with curriculum standards and provide tools and methods that teachers embrace and students love.

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