SOURCE: The APP Company

March 22, 2011 11:00 ET

The APP Company Unleashes VideoHunters, the Most Powerful Way to Experience YouTube on the iPad

Changes the Way iPad Users Find, Organize, Watch and Share Videos

LOS ANGELES, CA--(Marketwire - March 22, 2011) - Following a successful string of top-five hits for the iPhone and iPad, The APP Company today released VideoHunters, the company's first iPad video platform, which offers a unique new way to find, organize, watch and share YouTube videos. VideoHunters is available today in the iTunes App Store for iPad in the Entertainment category for $1.99 at http://bit.ly/eHPY2q.

"One of the most popular activities on the iPad is watching YouTube videos, and existing apps are capable, but limited," said Scot Robinson, co-founder of The APP Company. "VideoHunters is a new platform that empowers users to find videos more easily, organize their videos into collections of themes, and share these collections with friends and family. VideoHunters has a unique, user-friendly interface for searching and offers the ability to organize searches into rows and sub rows, making the YouTube experience a lot more fun and enjoyable."

VideoHunters provides users with a powerful new way to find, organize, watch and share videos on YouTube, including the ability to save searches by themes. Themes are collections of videos organized around a specific topic, such as favorite music artists, sports leagues, travel destinations, games, hobbies and more.

The VideoHunters app comes with dozens of pre-installed themes that users can modify, or they can create their own from scratch. The app offers a simple and fun graphical user interface that lets the user view hundreds of videos on a single iPad page by using sliding rows and columns. In addition, VideoHunters lets users effortlessly share their video theme collections with friends via email, Facebook and Twitter.

"Users will be creating themes for every imaginable use," said Jason Moskowitz, co-founder of The APP Company. "Themes can be used to discover incredible travel destinations, learn and share secrets about favorite video games, and to keep up with favorite hobbies and interests. Initial users have been creating amazing themes ranging from the Black Eyed Peas, Janet Jackson, Justin Bieber, the Beatles, MMA, Youth Coaching, NFL and NBA Greats, Great Wonders of the World, Costa Rican Travel and fun stuff like Trick Shots, Practical Jokes and Magic."

Noted Features:

  • Watch HD-quality videos and clips via Wi-Fi and/or 3G Internet connectivity
  • Experience the easiest way to search and browse YouTube channels and categories on the iPad
  • Create and store hundreds of themes with a few clicks of the mouse
  • Immediately begin the browsing experience with more than 100 pre-installed themes
  • Effortlessly share themes with friends via email, Facebook and Twitter
  • Organize hundreds of videos, searches and channels on one iPad page with the easy-to-use visual interface
  • Receive automatic, real-time updates so all searches and themes are current every time the user accesses the app

"We are also excited about the possibilities of VideoHunters for business users as they can quickly and easily prepare presentations of their companies' channels and relevant video topics in their industries," said Robinson. "And we'll continue to increase the VideoHunters value proposition by expanding its feature set to include local videos and additional video services."

About The APP Company
The APP Company is a developer and publisher of apps for mobile platforms. It both teams up with entertainment and sports celebrities and creates its own apps for the iPhone, iPad and Android devices. The company has had a number of top-five hits on both the iPhone and iPad with its Buzz Aldrin, Ron Artest and Eco Chef apps. The company has created apps that have been featured on the iTunes and App Stores and have been on the top of the sales lists. These apps have risen to Number 1 in Education, Number 2 in the News and Number 5 in the Sports and Lifestyle Categories. The APP Company has become the go-to developer of apps for celebrities, athletes, prominent scientists, and more. For additional information, visit The APP Company website: www.theappcompany.com.

About The APP Company Founders
Partner Jason Moskowitz founded U.S. Marketing & Promotions, which was ranked as the Number 1 marketing services company in the United States. The company was acquired by Omnicom Group in 2000. He has also founded V2V Acquisitions & Development Company, InSymphony Private Capital and SkyBridge Private Air. Co-Partner Scot Robinson was a former senior investment banker at Dillon, Read & Company. He founded DayTracker, which was acquired by Franklin Covey, as well as ParenthoodWeb and Regards.com.

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