August 29, 2011 17:00 ET

App-DNA Expands in Australia, Accelerating Customer, Partner Application Migrations for Windows 7, Virtualisation Projects

Application Compatibility Pioneer Showcases Customer, Partner Success at Microsoft TechEd Australia Conference

GOLD COAST, AUSTRALIA--(Marketwire - Aug 29, 2011) - App-DNA, the award-winning global leader in application migrations and a sponsor of the Microsoft TechEd Australia conference, announced continued growth, including 200% revenue increase in Australia in the past six months in addition to customer success and new partner commitments. At this week's event, App-DNA is showcasing the AppTitude 5.1 application migration software platform in expo stand 25-36 and sharing application migration detail in two showcase events.

App-DNA Chief Technology Officer Paul Schnell will be presenting "Application Uncertainty to Application Readiness for Windows 7, App-V, IE 8/9, Windows Server 2008 and 64-bit" as part of the main conference agenda on 11:30am Wednesday, 31 August. Additionally, "Accelerating Windows 7 and IE8/9 Application Compatibility and Management, Incorporating App-V and Planning for the Future" will be presented at 12:45pm Thursday, 1 September in the Blue Theater. Attendees will learn tips and tricks for smoothing application migrations, including how to automate application testing, select the best application remediation path and speed application virtualisation for Microsoft App-V or Citrix XenApp projects.

App-DNA is demonstrating AppTitude daily in the expo, showing IT teams how to reduce the time, cost and risk of application migrations including Windows 7, Internet Explorer and Windows Server 2008 R2 migrations, virtualisation projects with Microsoft App-V, Citrix XenApp and XenDesktop. Integrated with Microsoft System Center Configuration Manager and Active Directory, AppTitude aligns the users, devices and business risks of each application so IT teams can choose the best deployment options.

A first time exhibitor at TechEd Australia, App-DNA has been expanding to best serve the migration needs of Australian enterprises. With regional sales and technical teams in Sydney and a development center in Perth, App-DNA has a strong local presence to help many Australian customers achieve migration goals. Additionally, App-DNA has a rapidly growing system integrator partner network locally, including regional leaders Data#3, Dilignet, TMG, and is already engaged with global system integrators like HP, Dell and IBM.

App-DNA is a Microsoft Gold Certified Partner, a member of the System Center Alliance, a partner in the Microsoft Jumpstart program, and a member of the Microsoft Partner Solution Center.

"The App-DNA solutions provides major enterprises with the ability to more easily move their legacy applications to new architectures, paving the way for more effective and efficient Windows 7 migrations as well as virtualisation and Cloud transformations," said Patrick Pathinathan, Partner Director, Microsoft Australia. "This minimises IT and organisational disruption when major system transformations occur."

"Around the globe, organizations have the same big challenge: determining how to make legacy, in-house or commercial business-critical applications work on a new OS or in a virtual environment. The good news is App-DNA provides clear answers on how to accelerate application transformation projects and maintain efficiencies and standards within complex 'business as usual' processes. App-DNA helps organizations discover application issues, model impacts of change, automate the virtualisation or packaging process and manage the best options to move forward. We look forward to speaking with Australian technical leaders and having a great week talking technology at TechEd," said Schnell.

About App-DNA
App-DNA is the pioneer in analyzing the DNA of an application, using insight about applications to guide decisions about application migration, management and evolve their application portfolio long term. The App-DNA AppTitude software platform helps enterprises worldwide save time, cost and risk in managing applications for Windows 7, Internet Explorer, Microsoft App-V, Citrix XenDesktop® XenApp™, VDI and Windows Server 2008 initiatives. Clients include Exxon Mobil, Target and CSX, as well as top integrators and outsourcers including Dell, HP and IBM. For two consecutive years, App-DNA won a category award at Citrix Synergy, winning the Best of Synergy Desktop Transformation award in 2011, the Process Improvement award in 2010 and the overall Citrix Synergy Best of Show award winner. App-DNA is a CitrixReady Core Partner, Citrix Technology Partner, Microsoft Gold Certified Partner, a member of the Microsoft System Center Alliance, a Microsoft Jumpstart partner and part of the Microsoft Partner Solution Center. App-DNA was named to the Everything Channel CRN Top 100 Virtualisation vendors list.

Read more: App-DNA technical blog Twitter @appdna and visit

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