App Reads NFC Shelf Labels for Commercial Tap-to-Order Services

BOSTON, MA--(Marketwire - Jun 5, 2012) - Skycore LLC, developers of 'codeREADr', the commercial barcode scanning app and SaaS platform, today announced enabling the reading and processing of data embedded in Near Field Communications (NFC) shelf labels. This feature allows merchants to replace barcodes with NFC so they can simply tap to order items from suppliers while using the consumer-facing label for interactive QR codes.

When the NFC shelf label is tapped, the codeREADr app checks the embedded code against an on-device or online database. If the item is in the database, the app displays related information, such as item description, pricing, availability and (optionally) hot links for more information. The app user enters order quantities and, when done, uploads their order.

"Merchants currently use codeREADr for custom Scan-to-Order services by either scanning the UPC/EAN code on the item or scanning a special barcode on the shelf label, often representing an internal item number," said Rich Eicher, CEO of Skycore LLC.

"It's very cost effective but for clients who need to use barcodes on their shelf label, they lose valuable, consumer-facing real estate. With NFC shelf labels, however, the item's ID is invisibly embedded in the label, freeing up room for a QR code on the label for the merchant or brand to engage and inform consumers at the item level," Eicher added.

The barcode app is available for iOS, Android and BlackBerry devices, however only codeREADr for Android is currently NFC enabled.

For more information: https://codereadr.com

About Skycore LLC
Skycore LLC, a Boston-based mobile service provider since 2003, enables the creation delivery, reading and validating of data embedded in 1D/2D barcodes and NFC targets.

Documents and/or Photos available for this release:
codeREADr logo
NFC-Enabled Handset
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 331003