February 22, 2010 08:08 ET

App Stores to Include Pay TV

ROCKVILLE, MD--(Marketwire - February 22, 2010) - has announced the addition of Yankee Group's new report "Coming Up Next on Pay TV: App Stores," to their collection of Broadcasting & Cable market reports. For more information, visit

The app store movement will begin migrating to pay TV in 2010, despite a weak business model. Operators and vendors should prepare for the transition now by experimenting with business models and development processes that fit the video environment's unique attributes.

For more information, visit

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