June 29, 2011 07:00 ET

App47 Officially Debuts New Application Lifecycle Management Solution for the Mobile Enterprise

App47 Offers Industry's Only Enterprise-Grade Mobile Application Deployment, Management and Analysis Solution for Optimizing Employees' User Experience in the Mobile Workforce

BURLINGAME, CA--(Marketwire - Jun 29, 2011) - App47, an innovative provider of Mobile Application Management (MAM) solutions, today launched a suite of solutions to deliver a powerful, integrated, lifecycle view of mobile Apps across the enterprise and throughout the user experience -- without compromising the privacy of enterprise data. This unique cloud-based solution can be deployed in minutes, providing key analytics and performance data to assist in design, deployment, configuration, and security of mobile Apps.

App47 was founded to address the growing demand for enterprise-grade MAM. With today's enterprises aggressively deploying mobile applications to their teams and customers, the need for mobile App analytics, performance data, security, privacy, and remote configuration is vital. Recognizing that the mobile user experience is not about the device but the applications, App47 provides the only enterprise-grade tools to effectively and efficiently manage the complete mobile application lifecycle -- delivered how enterprises need it: in the cloud.

Unlike single point products, App47 is the only MAM solution provider delivering enterprise-grade tools to help companies maximize their employee's entire mobile user experience. The App47 solution suite includes:

  • Marketplace - Simplify and manage App deployment across highly complex, multi-user, multi-device workflows -- quickly and securely in the cloud.

  • Manager - Gain complete visibility into Apps to immediately see when users are experiencing performance issues -- rather than waiting for them to complain about crashes, slow response times, or error messages.

  • Analyzer - Get rich analytical information to help strengthen user engagement, boost revenues, justify budgets for mobile Apps, enhance usage, encourage/discourage specific user activity, and answer critical business questions about enterprise mobile Apps.

"App47's built-in enterprise-class data collection infrastructure with rich search capabilities for diagnosing hard to find problems, tells you how your App is run -- how often and for how long -- and what your users are doing with it," said CEO and co-founder, Chris Schroeder. "A single, embedded library available in the solution reduces complexity and increases speed to market, providing analytical insights on application performance data to enable better design, deployment, configuration, and security of all enterprise mobile Apps for both Android and iOS platforms. When you combine this capability with our App analytics and performance metrics, enterprise IT gets a complete end-to-end picture of the user experience from the best possible perspective -- the user's." Schroeder is further exploring this topic in his presentation on Real-time Monitoring for Enterprise Mobile Apps at this week's Mobile Computing Summit in Burlingame, CA.

Market demand for mobile App analytics is on the rise. According to the executive summary of a recent report from research firm Heavy Reading, 92 percent of organizations that use, sell or provide mobile services want to incorporate mobile analytics to improve process efficiencies and eliminate costs. In addition, Heavy Reading notes that in 2010, US firms spent about $2.16 billion on mobile marketing, indicating a growing need for tools that analyze the activities of mobile users and consumers.

The launch of App47's solution suite follows the company's emergence from stealth mode earlier this month to announce its first round of funding: $1 million from Valhalla Partners. Co-founders Schroeder and Sean McDermott teamed up in 2010 and founded App47 with the goal to help enterprises manage mobile application performance, analyze their effectiveness, and provide the best possible mobile user experience for enterprise customers. The partners have a proven track record of success having founded RealOps, the pioneer in enterprise management and Run Book Automation solutions, which was acquired by BMC Software in July 2007.

"As more and more enterprises embrace mobile Apps, they'll search for the most comprehensive and reliable MAM solutions available that are easy to use, quickly deployable, and secure," said Valhalla Partners' Dan Gordon who recently joined App47's board of directors. "App47's suite of tools offers enterprise IT all these benefits and more."

App47 solution suite is generally available today and available for purchase.

About App47
App47 is a leading provider of application intelligence for the mobile enterprise. Our cloud-based Mobile Application Management solution gives today's mobile enterprises the power they need to optimize the mobile user experience. Only App47 delivers an integrated, lifecycle approach to help enterprises quickly and securely deploy, manage, and analyze enterprise mobile Apps -- without compromising the privacy of enterprise data. For more information, please visit

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