SOURCE: American Pet Products Association

American Pet Products Association

September 30, 2009 09:00 ET

APPA Launches Pets Add Life PSA Campaign in Spanish

APPA Aims to Engage the Hispanic Community in Promoting the Benefits of Pet Ownership

GREENWICH, CT--(Marketwire - September 30, 2009) - American Pet Products Association (APPA) President Bob Vetere announced today the organization is offering all Hispanic TV stations across the country a public service announcement campaign called Pets Add Life (PAL) which demonstrates the joys and health benefits derived from having pets.

Hispanics are one of the fastest growing groups in the country yet, according to APPA's 2009-2010 National Pet Owners Survey, Hispanics own pets at a much lower rate than other demographic groups.

Numerous scientific studies have found that pets are actually good for our health as they help fight depression, lower blood pressure, reduce stress and prevent heart disease. All of these health benefits pets provide can help lower health care costs for people. Studies have also found that having a dog can help humans stick to healthy exercise routines. The Pets Add Life campaign aims to let Hispanics know that pets are a daily dose of good health and happiness. The campaign also highlights the most popular benefits of pet ownership -- that pets provide companionship, love, company and affection to their owners and they are fun to watch and have in the house.

"The Hispanic population is an important group in our country's demographic make-up and we want to make sure that Spanish speaking Americans have access to the same valuable information about pets," said Vetere. "That's why we have translated all the materials in the Pets Add Life campaign including these three thirty-second TV spots in hopes that the Hispanic audience who sees them will find the spots entertaining and helpful at enhancing their health, lives and happiness."

Information on responsible pet ownership including picking the right pet for you and your family can be found on the fully translated PAL website, http://www.petsaddlife.org/pal_es/.

The PAL campaign was created and launched by APPA in English in 2005 to promote the many benefits of pet ownership, thus driving increased adoption of pets and responsible ownership of pets. PAL includes three thirty-second TV spots, regular pet news segments, a brochure, a print advertising campaign, web links, a poster, and other promotions. The campaign has been hugely successful in reaching the country's top markets on English TV stations including Los Angeles, Washington, DC and Houston.

For more information visit http://www.petsaddlife.org/pal_es/ or contact Kerry Sutherland at MassMedia, 775.322.0755 or Kerry@massmediacc.com for more information.

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.

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