SOURCE: Apparel Magazine

Apparel Magazine

February 26, 2015 13:00 ET

Apparel Magazine Debuts Share Group on Customer Intelligence & Engagement

Kick-Off Is March 24, 2015 in Los Angeles

COLUMBIA, SC--(Marketwired - Feb 26, 2015) - Apparel Magazine has established a peer-to-peer Share Group on the subject of Customer Intelligence and Engagement, sponsored by PA Group, that will debut on March 24, 2015 in Los Angeles as a pre-event to Apparel West, which takes place March 25.

The new Share Group will bring apparel brand and retail executives together for strategic discussions over the course of 2015 to identify industry trends, new technologies, and business leadership practices. The Customer Intelligence and Engagement Share Group will meet twice in person in conjunction with the Apparel West conference in March and the Apparel East conference in October in New York, and also twice over conference calls.

"Apparel West, formerly called Apparel Tech Conference West, will be taking on a different shape this year in the hopes of providing increasingly relevant market intelligence and business strategy inspiration," said Susan Nichols, Publisher of Apparel Magazine. "The newly-formed Share Group will provide a new platform for idea exchange and creation among some of the most knowledgeable and creative executives in the industry."

PA Group CEO Jon Buchan will be presenting one of the keynote topics at the March Share Group meeting in Los Angeles, as well as participating in a panel discussion during the Apparel West conference on the following day.

"We are very excited about our involvement in Apparel's Share Group and we feel like our experience in building and implementing software for the fashion and retail industries makes this a great fit," said Buchan. "We'll be sharing some of the latest advancements in business technology that will allow retailers and brands to understand and connect with their customers in powerful new ways."

Delivering a State of the Industry presentation to the Share Group on March 24 will be Sahir Anand, VP Research & Principal Analyst, EKN, part of the Edgell Communications Co./Apparel Magazine group. Anand's work experience spans more than 14 years as an industry line of business practitioner, media practitioner, technology industry analyst, research leader and global technology strategy/marketing executive. He began his journey with a South Asia-based large multi-national apparel and footwear company, a large multi-national retail financial services dotcom, and South Asia's largest financial news and market analysis organization.

Retail and apparel brand executives interested in participating in the Share Group may contact Jordan Speer at or Susan Nichols at Participants are not required to take part in all four activities in order to join the group. More information also is available on the PA Group and Apparel websites.

Registration for the Apparel West event is complimentary for qualified apparel brands, manufacturers and retailers only. Visit to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or

About Apparel
Published 12 times a year, Apparel magazine is the No. 1 voice and authority for leading apparel brand, retail and manufacturing executives, due to its unmatched content and ongoing commitment to the highest editorial quality and standards for the past 55 years. Thought-leading subject matter addresses technology and business insight, from concept to consumer, with a focus ranging from omnichannel retail to raw materials management, and everything in between. In addition to the monthly publication, Apparel produces the information-rich, four annual live education and networking events, an extensive webinar series, an annual Share Group program, a weekly e-newsletter and Alert, exclusive research and thought leadership reports, whitepapers, InfoGrams, custom content products and more.

About Edgell Communications
For the past 25+ years, Edgell Communications has been connecting leading executives with the world's leading service and solutions providers. Today, Edgell remains a powerhouse in the IT industry, offering unparalleled market expertise and unlimited resources for leading technology companies to reach thousands of customers and prospects -- in print, in person and online. Edgell reaches more than 143,000 business and IT executive subscribers through its six vertical brands, including Apparel, Consumer Goods Technology, RIS (Retail Info System News), Mobile Enterprise, VSR (Vertical Systems Reseller) and Hospitality Technology.

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