SOURCE: Apparel Magazine

Apparel Magazine

February 24, 2015 13:48 ET

Apparel Magazine's Apparel West Set for March 25 in L.A.

Event Debuts New Name, Format and Location

COLUMBIA, SC--(Marketwired - Feb 24, 2015) - Apparel Magazine has renamed its Apparel Tech Conference West as Apparel West, which debuts at The Reef, Maker City, Los Angeles on March 25, 2015 with a new format featuring expanded content.

With a theme of "Intelligence & Solutions to Innovate Your Business," the conference, now in its eighth year, is designed to give apparel brand and retail executives market-leading intelligence and business strategy inspiration, as well as technology and solution insights to solve their biggest challenges. It features a variety of thought-leading speakers, peer-to-peer roundtable discussions, a technology exhibit area featuring the industry's leading solution providers and more.

"California is of course a hugely important apparel design center on a global scale, and we're looking forward to an outstanding day of idea exchange and networking with many of the region's leading executives," said Apparel's publisher Susan Nichols.

Industry veteran David Aquino, SVP of Supply Chain, Operations and IT for Barco Uniforms, will deliver one of the event's keynotes on how Barco has thrived for 80 years by embracing innovation and disruption. 

Other highlights for Apparel West 2015:

  • A special session on "Financing Your Fashion Supply Chain," presented by Kevin Sullivan, EVP, Wells Fargo Capital Finance;

  • Ask the Experts Panel Discussion: "How Technology Will Help Us Win the Consumer," featuring executives from Gerber Technology, Infor, PA Group USA and PTC.

  • Technology Topic Briefings, wherein attendees will have the opportunity to attend three 25-minute topic discussions with small groups of fellow attendees for enhanced idea exchange and networking on an array of timely subjects;

  • State of the Industry Executive Highlights session on Customer Intelligence & Engagement, presented by retail expert Sahir Anand, VP Research & Principal Analyst, EKN, part of the Edgell Communications/Apparel Magazine group. 

Also new at Apparel West will be a pre-conference Share Group on March 24, addressing Customer Intelligence & Engagement. The half-day program is designed for an intimate group of executives to explore the topic relative to current and future trends and strategies. In addition to Anand, speaker Jon Buchan, Chief Customer Advocate & CEO, PA Group USA, will address "The Next Level of Customer Analytics and Why It Will Matter to Every Brand." A roundtable discussion is also planned.

Platinum sponsors of Apparel West include Infor, Gerber Technology, PA Group USA and PTC. Gold sponsors to date include 7th Online, NGC Software and TradeStone. 

Registration for Apparel West is complimentary for qualified apparel brands, manufacturers and retailers only. Visit to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or For information on attending the Share Group, contact or

For sponsorship information contact

About Apparel
Published 12 times a year, Apparel magazine is the No. 1 voice and authority for leading apparel brand, retail and manufacturing executives, due to its unmatched content and ongoing commitment to the highest editorial quality and standards for the past 55 years. Thought-leading subject matter addresses technology and business insight, from concept to consumer, with a focus ranging from omnichannel retail to raw materials management, and everything in between. In addition to the monthly publication, Apparel produces the information-rich, four annual live education and networking events, an extensive webinar series, an annual Share Group program, a weekly e-newsletter and Alert, exclusive research and thought leadership reports, whitepapers, InfoGrams, custom content products and more.

About Edgell Communications
For the past 25+ years, Edgell Communications has been connecting leading executives with the world's leading service and solutions providers. Today, Edgell remains a powerhouse in the IT industry, offering unparalleled market expertise and unlimited resources for leading technology companies to reach thousands of customers and prospects -- in print, in person and online. Edgell reaches more than 143,000 business and IT executive subscribers through its six vertical brands, including Apparel, Consumer Goods Technology, RIS (Retail Info System News), Mobile Enterprise, VSR (Vertical Systems Reseller) and Hospitality Technology.

Contact Information