SOURCE: Appature

Appature

October 24, 2012 08:30 ET

Appature Partners With Crossix to Aggregate Rx Insights Into Marketing Campaign Data, Delivering Complete Picture for Healthcare Consumer Marketers

SEATTLE, WA--(Marketwire - Oct 24, 2012) - Appature Inc. (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, and Crossix (www.crossix.com), the leader in Rx-based consumer marketing analytics, today announced a partnership intended to provide the pharma industry's solution that marries marketing campaign execution and Rx analysis. The result will enable seamless measurement and optimization of integrated marketing programs.

By bringing privacy-safe Crossix campaign data and Rx-based performance results to the Appature Nexus platform, consumer marketers can have a complete view of performance, resulting in better, more informed marketing decisions.

"Analyzing patient prescription activity is one of the most important ways to measure the success and ROI of consumer marketing programs. The prescription-based consumer data Crossix brings to the robust Appature Nexus platform greatly streamlines and simplifies this process," said Jigish Avalani, EVP, Global Marketing, Product and Alliances. "Campaign response is often used as an important measurement, but leaves many questioning the true impact of the program. Leveraging Crossix data within Appature's platform empowers marketers to immediately analyze the impact on consumer Rx behavior in a more cost-efficient way than ever before possible."

"Our clients rely on virtual real-time Crossix Rx data to optimize their campaigns," said Asaf Evenhaim, CEO, Crossix Solutions. "This partnership will allow clients to overcome the operational data management challenges to realize the full value of Crossix's 15-business day analysis turn-around time. Maximizing marketing ROI just became easier, faster and less expensive."

Existing Crossix and Appature customers, some of which use both companies' technology and services, were immediately pleased to hear about the partnership:

"We are extremely excited about this offering. With this new partnership, utilizing the power and flexibility of the Appature platform, Rx-based outcomes analysis from Crossix can now be seamlessly integrated with the campaign operational metrics giving marketers unprecedented visibility into end-to-end campaign performance and allowing for in-market optimizations," said Irina Klein, Vice President, Strategy and Analysis, DigitasHealth.

With this partnership, life sciences marketers will be able to conduct early and frequent campaign analysis, allowing them to optimize the spend and resulting impact of their patient adherence and consumer marketing programs.

About Appature, Inc.
Appature, Inc. is a Seattle-based technology company that provides a "surprisingly simple" cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management and analytics suite into one easy-to-use solution. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit www.appature.com.

About Crossix
As the only company founded and focused on a consumer-centric healthcare analytics approach, Crossix is the industry standard by which Top 10 Pharma companies plan, measure and optimize consumer marketing initiatives. Crossix offers the most complete cross-channel solution, helping marketers by correlating campaign exposure to increased sales. Crossix quickly analyzes data, offers forward-looking strategic guidance, and follows through with recommendations to optimize. Leveraging trends in "Big Data," and by partnering with some of the most respected names in the industry, Crossix helps marketers get marketing messages to the desired audience. Crossix's patented methodology incorporates best-in-class privacy safeguards far exceeding HIPAA regulations. Founded in 2004, Crossix is headquartered in New York City. To learn more visit www.crossix.com.

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