SOURCE: Appear Networks

March 26, 2007 07:17 ET

Appear Appoints Len Crosson President - U.S. Operations

STOCKHOLM, SWEDEN -- (MARKET WIRE) -- March 26, 2007 -- Appear, a leading provider of enterprise mobility software, today announced the appointment of Len Crosson to the newly established senior management position of President - U.S. Operations. In this position, Crosson will be responsible for developing strategic partnerships and driving Appears direct sales initiatives throughout the U.S. Market.

"The creation of this new position demonstrates Appear's commitment to the U.S. market. Crosson is ideally suited to take the lead here and expand our global marketshare by driving the acquisition of new customers and developing strategic partnerships," commented Scott Layman, CEO of Appear. "We are excited to have an experienced sales veteran like Crosson on board. Through his direction and initiatives, Appear's U.S. sales efforts will be greatly enhanced."

An accomplished executive, Crosson has spent nearly 20 years in sales and has significant experience building and running national sales teams. Most recently, Crosson was Area Vice president of National Accounts for Sprint Nextel, Inc. where he progressed through several different executive roles. Prior to Sprint Nextel, Inc., Crosson held senior positions at, Inc. and Ryder System, Inc. Crosson will be based out of Appears Washington, DC offices.

About Appear: Appear is the leading provider of context-aware software infrastructure designed to power the next generation of mobile applications and services. Using situational information (context), the AppearIQ suite of products transforms ordinary wireless data networks into rich multimedia channels that deliver information, voice, video and messages to mobile computer users. By collecting and sharing context, Appear's solutions eliminate information overload and ensure users have exactly the information they need, when and where they need it. With Appear software, devices and applications react in real-time to users' changing needs. Industry leaders in transportation, retail, telecommunications and government use AppearIQ. Appear has an extensive partner network including industry leaders Cisco and Intel who along with vertical market specialists work to deliver innovative, end-to-end wireless and mobile solutions. The company is privately held with offices in Europe, North America and South America. For further information please visit

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