SOURCE: Datran Media

Datran Media

July 21, 2011 09:28 ET

AppGoGo Selects Datran Media's StormPost Digital Marketing Technology Platform to Power Email, Mobile and Social Communications for Large Social and Mobile Gaming Customers

SAN FRANCISCO, CA--(Marketwire - Jul 21, 2011) - AppGoGo (www.appgogo.com), a leading provider of email and SMS marketing for social and mobile gaming companies, today announced a partnership with Datran Media's StormPost (www.datranmedia.com/stormpost), an enterprise-class provider of digital marketing solutions for email, mobile and social communications. The partnership provides AppGoGo's clients with the ability to increase the scale and flexibility of their marketing initiatives through access to StormPost's tools and services.

After extensive review, AppGoGo felt that StormPost's capabilities and track record with large gaming clients were best aligned with its clients' unique business needs, including increased user engagement, retention and re-activation. StormPost's powerful and flexible API set developed specifically for high volume social gaming clients was another key differentiator.

To date, AppGoGo has grown an impressive client base of social and mobile gaming companies, which can be seen here: http://www.appgogo.com/clients.html. Access to StormPost will allow these rapidly growing companies to execute sophisticated, scalable multi-channel marketing campaigns with the tools and services they need to do so effectively. StormPost is the preferred platform for clients whose message frequency, volume, content and scale requirements might otherwise impede campaign performance and deliverability.

AppGoGo Founder, Monty Venkersammy, said, "Our decision to partner with StormPost was an easy one. It is aligned with our mission to provide our top-tier social and mobile gaming clients with the proven, scalable marketing technology solutions necessary to drive their unique user-driven business objectives. We expect clients that leverage StormPost early will keep ahead of competition as they deliver the ideal customer experience they need to grow their audience player bases."

StormPost General Manager, Tony D'Anna, agrees. "AppGoGo's selection to power their high volume clients with StormPost's digital communications platform will tremendously benefit their social and mobile gaming clients. Our unique API set allows StormPost to take on the heavy lifting, enabling our gaming customers to focus on developing world-class games."

About AppGoGo
AppGoGo works with social and mobile game developers and provides a platform for sending emails, SMS and notifications. The AppGoGo platform is built specifically for social game developers to use as a marketing tool to increase user engagement, retention, monetization and re-activations. AppGoGo's ultimate goal is to help social and mobile game developers increase their Average Revenue Per User (ARPU) via new communication channels and marketing efforts.

About StormPost
StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About Datran Media
Datran Media is an award-winning technology and marketing company that leading brands, agencies and publishers depend on to discover, reach and retain their ideal audiences across all digital media channels. Datran Media's top-ranked solutions for digital audience measurement, advertising, CRM, commerce and monetization have allowed thousands of companies to execute unparalleled advertising and communications campaigns across social, mobile, the Web and email.

Copyright ©2011 Datran Media. All Rights Reserved. Datran Media and StormPost are trademarks or registered trademarks of Datran Media.

Contact Information

  • Media Contact
    Carla Vicens Rudder
    blast! PR for Datran Media
    (919) 757-1154 x7003
    Email Contact