February 11, 2013 09:00 ET

Apple Approval of iTendr for iPhones Marks a Seminal Moment in Enterprise App Development

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 11, 2013) - With today's Apple approval of iTendr for iPhones, restaurant reservation making for executives may never be the same.

No longer will corporate bookers who are executive assistants and hotel concierge need to contact one restaurant after another in search of dining space for colleagues and guests.

Whereas online reservation services like OpenTable have rigid impediments on party size and arrival times as well as a complete absence of the mechanics needed for competition; iTendr capitalizes on nimble mobile technology to allow corporate bookers to easily tender their lucrative dining business and swiftly receive multiple responses from accredited restaurants confirming their availability and detailing their suitability.

Extensive market-driven research repeatedly demonstrated that the North American institutional client does not want Groupon-like discounts for their business dining but that they need rapid response from authoritative sources to make the best decisions possible on venue location, style and cost.

Co-founders Patrick Malone, Andrew van Wensen and Amos Pudsey had only three objectives for this slick business tool; that it have the efficacy and immediacy of a Taser, that it move the needle of office productivity in a meaningful way and that they nail the code.

Enthusiastic response from bookers and venues in Beta in both Vancouver and Toronto suggests that they've done just that. Rapid expansion into the US market is expected in the coming weeks.

Today's Apple approval of iTendr for iPhones represents a seminal moment in the development of next generation mobile applications that will see a broad commercial convergence of micro tenders attracting candid cost quotes from credible sources.

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