SOURCE: Experian Simmons

Experian Simmons

April 14, 2009 10:13 ET

Apple iPhone® 3G Is the Number 1 Searched Cell Phone

Nokia E71 and Apple iPhone 8G Are Second and Third According to a Recent Study by Experian Simmons That Reviewed the Cell Usage Behavior of Americans and Which Cell Phones Are Most Popular

NEW YORK, NY--(Marketwire - April 14, 2009) - "Mr. Watson -- come here -- I want to see you" were the first words spoken on a telephone in 1876 by Alexander Graham Bell to his assistant Thomas A. Watson. The invention of the telephone greatly transformed our form of communication, and the development of the cell phone further modified how we keep in touch with one another.

Cell phones give us geographical freedom, eliminating the need to sit by the telephone waiting for a call. In addition, cell phones are not just for talking anymore. Today's cell phones have numerous features, such as a camera, an MP3 player and access to the Internet. In fact, according to PriceGrabber.com®, one of the most trusted and effective online comparison shopping services and sister company of Experian Simmons, the number one searched cell phone in January and February 2009 was the Apple iPhone® 3G -- a cell phone with multiple media applications.

Experian® Simmons(SM) reviewed its data to better understand how the cell phone is used by men compared with women. One finding revealed that men (147 Index) primarily use cell phones for business while women (109 Index) use them for personal reasons. In addition, though men are more likely than women to transfer from a land line to a cell phone, there are more women who have already made the switch.

For more data on the difference between men's and women's cell phone usage, please download the free report.

About Experian Simmons

As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons' studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.

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