SOURCE: Apple Rush Co., Inc.

April 19, 2011 09:25 ET

Apple Rush Co., Inc. Decreases Net Loss by Over $300 Thousand

Company Posts Unaudited Financial Results for Year Ended December 31, 2010

GLENVIEW, IL--(Marketwire - Apr 19, 2011) - Apple Rush Co., Inc. (PINKSHEETS: APRU) announced today that the Company has posted its unaudited financial results for the year ended December 31, 2010 on the OTC Markets website (

As filed in the Company's financials, the net loss for the fiscal year ended December 31, 2010 was $179,549. The net loss as reported in the financials decreased by $320,586, as compared to the fiscal year ended December 31, 2009, in which Apple Rush reported a net loss of $500,135. Revenues for the three months months ended December 31, 2010 increased to $47,686 versus $33,652 for the three months ended December 31, 2009, a gain of $14,034. Gross profit increased by $10,161 for the last quarter of 2010 versus 2009 primarily due to the decision to eliminate the 4-pack offering, thus reducing a significant amount of raw material and printing expenses.

"We are pleased to report the financial results of 2010. The positive results indicate that we are going in the right direction and serving our shareholders in a fiscally responsible manner," stated Robert Corr, President of Apple Rush Co., Inc.

Apple Rush organic products contain real juice with no added preservatives. To further support the Company's commitment to health, the Organic 100% Apple Rush Juice product line received the G-Free-V certification, denoting the product as Gluten-Free.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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