SOURCE: Apple Rush Co., Inc.

May 19, 2011 09:21 ET

Apple Rush Co., Inc. Decreases Net Loss by Over $500 Thousand

Company Posts Unaudited Financial Results for 1st Quarter Ended March 31, 2011

GLENVIEW, IL--(Marketwire - May 19, 2011) - Apple Rush Co., Inc. (PINKSHEETS: APRU) announced today that the Company has posted its unaudited financial results for the first quarter ended March 31, 2011 on the OTC Markets website (http://www.otcmarkets.com/pink/quote/quote.jsp?symbol=apru).

As filed in the Company's financials, the net loss for the first quarter ended March 31, 2011 was $176,476. The net loss as reported in the financials decreased by $510,426, as compared to the first quarter ended March 31, 2010, in which Apple Rush reported a net loss of $686,902. Total Operating Expenses for the three months ended March 31, 2011 were $95,967 versus $626,007 for the three months ended March 31, 2010, a reduction of $530,040 primarily due to substantial cuts in officer's compensation and IR expenses.

Subsequent to the first quarter, the Company reported in its Disclosure Statement as posted on the OTC Markets website that Robert Corr, President and CEO of Apple Rush Co., Inc., has been granted a motion to dismiss the civil action complaint against Apple Rush filed by the Cintron Beverage Group LLC in the United States District Court for the Eastern District of Pennsylvania (http://dockets.justia.com/docket/pennsylvania/paedce/2:2010cv04568/383894/).

"In the wake of the bankruptcy dismissal, the results for the quarter indicate that we are going in the right direction and serving our shareholders in a fiscally responsible manner," stated Robert Corr, President of Apple Rush Co., Inc. "In addition, we have continued to address all of the outstanding legal matters against the Company so as to reduce our liabilities."

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages and Naturally ZERO Waters. The company markets its products through an extensive distribution network nearly 30 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has four mainstream flavors in glass bottles and will introduce the waters this summer.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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