SOURCE: Apple Rush Co., Inc.

March 02, 2011 10:49 ET

Apple Rush Co., Inc. Receives Additional Purchase Orders From Israel

Company Set to Expand in the Growing $104.5 Billion Global Organic Food and Beverages Market

GLENVIEW, IL--(Marketwire - March 2, 2011) - Apple Rush Co., Inc. (PINKSHEETS: APRU) is pleased to announce that the Company has received additional purchase orders and is set to expand in the growing organic food and beverages market, which according to marketsandmarkets.com is expected to grow from $57.2 billion in 2010 to $104.5 billion in 2015. Foods & Stuff Ltd., located in Israel, recently reordered 1540 cases of Apple Rush's Blueberry, Black Cherry and Pomegranate organic sparkling juices.

The Global Organic Food and Beverages Market is driven by key factors such as increasing consumer awareness towards organic benefits, increased organic farming in the world, and implementation of government regulations. Demand for organic food and beverages is increasing in conventional food supply stores due to development of private labels and increasing interest of large retailers such as Wal-Mart, Tesco, and Safeway in selling organic products. The organic food and beverages market is also expected to benefit from subsidies, financial aids, and R&D programs conducted by different government and non-government organizations such as FiBL (Switzerland), APEDA (India), and USDA (U.S.) to support conventional farmers to switch to organic farming. (http://www.marketsandmarkets.com/AnalystBriefing/organic-food.asp)

"We are thrilled that consumers are enjoying our organic juices so much," stated Robert Corr, President of Apple Rush Co., Inc. "2011 is proving to be a very exciting year for Apple Rush and we anticipate continued success along with increased revenues."

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has four mainstream flavors in glass bottles.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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