SOURCE: Apple Rush

January 06, 2011 10:40 ET

Apple Rush Co., Inc. Set to Develop Western Region Distribution Plan

Company Signs Addendum to Original Licensing Agreement With Apple Rush Maui, LLC. to Reclaim California Territory

GLENVIEW, IL--(Marketwire - January 6, 2011) -  Apple Rush Co., Inc. (PINKSHEETS: APRU) is pleased to announce that the Company has signed an addendum to the original agreement to license its Apple Rush™ brand to Apple Rush Maui, LLC. Under the terms of the new agreement, Apple Rush Co. will repurchase the California territory from Apple Rush Maui. The repurchase plan calls for a per-case royalty payment from all Apple Rush beverage sales in the U.S. to Apple Rush Maui.

Reclaiming the California territory will allow the Company to develop a western region sales plan that includes nine western states under one western distribution group. The former President of Apple Rush Maui, Stewart Cohen, will join Apple Rush Co. as the Western Regional Marketing Director whose first responsibility will be to appoint a Western Distributor capable of handling the territory. Apple Rush Maui retains the rights under the original agreement to market the Apple Rush™ product line in Hawaii and Japan.

"We are very excited about reclaiming the California territory. We believe that the development of the western region will greatly enhance our growth plans for nationwide distribution of our organic Apple Rush beverages," stated Robert Corr, President of Apple Rush Co., Inc. 

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 20 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has four mainstream flavors in glass bottles; Original Apple, Pomegranate, Black Cherry and Blueberry. For more information on Apple Rush Co., Inc. visit: www.applerush.com

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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