SOURCE: Apple Rush Co., Inc.

March 15, 2011 09:46 ET

Apple Rush Co., Inc. Targets the $2.6 Billion Gluten-Free Foods Market

Company's Organic Juice Product Line Receives G-Free-V Certification

GLENVIEW, IL--(Marketwire - March 15, 2011) - Apple Rush Co., Inc. (PINKSHEETS: APRU) announced that the Company's Organic 100% Juice product line has received the G-Free-V certification from GFREEV L3C. Their logo will be featured on its new labels during its upcoming production run. Continued improvements in the quality of gluten-free products have lead to a marked increase in market presence. Packaged Facts estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period (Marketresearch.com) and that consumers consider them healthier than their conventional counterparts.

"Gluten-free" has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy, others find that living gluten-free simply makes them feel better. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. More information is available at www.gfreev.com/index.html

"People are starting to live healthier lifestyles and it is important that our products are not only enjoyable but extremely healthy for as many consumers as possible," stated Robert Corr, CEO of Apple Rush Co., Inc. "Our juices contain no refined sugars and are one of the best tasting organic juices in the market."

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network of nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has four mainstream flavors in glass bottles.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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