SOURCE: Apple Rush Co., Inc.

March 17, 2011 09:30 ET

Apple Rush Now Sold at a Whole Foods Market

The South Loop Store Sells Over 3,000 Bottles in First Month

GLENVIEW, IL--(Marketwire - March 17, 2011) - Apple Rush Co., Inc. (PINKSHEETS: APRU) announced that it is now selling its Blueberry, Black Cherry and Pomegranate sparkling organic 100% juices in Whole Foods Market's South Loop Store located in Chicago, Illinois. Apple Rush has received several purchase orders from this location and has sold over 3,000 bottles in the last 30 days. The new organic juices are available in bottles in all of the Company's market areas. These organic products contain real organic 100% juice, without refined cane sugars or high fructose.

Apple Rush has scheduled additional production runs at the Lyon Brewery. The Company will fill the new purchase order from Israel, which will be shipped after the next production run.

"Our recent sales activity in the Whole Foods store in Chicago is amazing and has shown us that consumers love beverages without refined sugars and simply made with organic 100% juices," stated Robert Corr, President of Apple Rush Co. "We are preparing to introduce the Apple Rush branded organic juices at other Whole Foods locations, as we build our inventory and upgrade our graphics designs on the outer boxes." Click on photo.

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 30 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has four mainstream flavors in glass bottles.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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