SOURCE: Apple Rush Company, Inc.

September 15, 2011 08:25 ET

Apple Rush® Co., Inc. Continues to Market Its Exclusive Trademark

GLENVIEW, IL--(Marketwire - Sep 15, 2011) - Apple Rush® Co., Inc. (PINKSHEETS: APRUD) is pleased to announce that the Company continues to market its Apple Rush® Brand Beverages under its exclusive trademark license agreement.

Apple Rush® Co., Inc. received the exclusive rights to the Apple Rush® Trademark, Trade Dress and Logo of Apple Rush® in December 2008. Apple Rush® Co. formulates, develops and markets a product line of 100% Organic Juice beverages with distributors that sell the product line in several major markets including the United States, Canada, Japan, Puerto Rico, and Israel.

In February 2011, Apple Rush® Co., Inc. had its bankruptcy dismissed by the United States Bankruptcy Court Northern District of Illinois Eastern Division. Apple Rush® Co., Inc. resumed trading on the OTC Markets under the symbol APRU. Subsequently, management initiated a recapitalization plan which has resulted in a significant reduction of operating expenses and debt.

Apple Rush® continues to make advancements in product development as the new Blueberry and Black Cherry flavors were launched in the 3rd quarter of 2010. The new flavors are available in both bottles and cans in all of the Company's market areas. These organic products contain real juice with no added preservatives. Blueberries and Black Cherries are literally bursting with nutrients and flavor, yet very low in calories. Recently, researchers at Tufts University analyzed 60 fruits and vegetables for their antioxidant capability. Blueberries came out on top, rating highest in their capacity to destroy free radicals.

About Apple Rush® Co., Inc.:
Apple Rush® Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages and Naturally ZERO Waters. The Company markets its products through an extensive distribution network nearly 30 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush® Sparkling Beverages currently has four mainstream flavors in glass bottles and will introduce the waters this summer.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the Company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the Company's public announcements.

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