SOURCE: Datalliance


November 11, 2014 12:06 ET

Appleton Group Selects Datalliance as Platform for Vendor Managed Inventory (VMI) Program

Datalliance Chosen Based on Electrical Industry Experience and VMI Leadership Position

CINCINNATI, OH--(Marketwired - Nov 11, 2014) - Datalliance today announced that Appleton Group, manufacturer of lighting fixtures, electrical fittings, plugs and receptacles, control stations, distribution panels and more, has selected Datalliance VMI as the platform for the company's Vendor Managed Inventory (VMI) program. 

"Appleton is continuously striving to become more responsive to distributor and end-customer demand across our wide range of products," said Tom Pankratz, VP of Sales, Appleton. "Working closely with our distributor network, we have identified VMI as a strategic tool to help us provide a higher level of proactive customer service and support. The enhanced level of collaboration provided by VMI will help us better align our business objectives with our distributor partners -- resulting in a more efficient process and increased mutual sales. Datalliance is the proven VMI service provider in the electrical industry and we look forward to working with their Customer Care team to implement VMI with our key distributors."

Tom Hoar, Datalliance Director of Sales for Industrial Markets, said: "We are very excited to have Appleton as the newest member of our electrical industry VMI community. The business benefits of VMI in the electrical industry are well documented and are based on the mutual sales increases and reduced costs both distributors and manufacturers are realizing. We look forward to supporting Appleton and their distributors as they implement their VMI program."

About Appleton Group
Appleton Group is a worldwide manufacturer of electrical products for virtually every type of environment. Distributors, contractors, engineers, electricians and site maintenance professionals around the world trust Appleton Group brands to make electrical installations safer, more productive and more reliable. Appleton Group is organized into three focused businesses that provide distributors and end-users expert knowledge and excellent service. It is a division of Emerson Industrial Automation and is headquartered in Rosemont, IL.

About Emerson Industrial Automation™
Emerson Industrial Automation (, a business of Emerson, provides automation and power generation technologies and services to a wide range of industries. With its global capabilities and deep industry expertise, Emerson Industrial Automation is a trusted partner for products and solutions that increase machine performance, efficiency, reliability, and availability. Its industry-leading brands include Appleton®, ASCO®, Branson®, Browning®, Control Techniques, Kop-Flex®, Leroy-Somer®, McGill®, Morse®, Numatics®, O-Z/Gedney, Rollway®, SealMaster®, and System Plast™.

About Emerson
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world. The company is comprised of five business segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions. Sales in fiscal 2013 were $24.7 billion. For more information, visit

About Datalliance
Datalliance is the world's largest independent Vendor Managed Inventory (VMI) service provider. Delivered as a cloud-based platform backed by extensive customer service, Datalliance VMI makes it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations worldwide for leading companies in consumer, industrial and healthcare markets. For more information about Datalliance, visit

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    Brian Lindner