December 15, 2009 10:00 ET

"Applied Cost Modeling" E-Zine Now on Web

Free E-Zine Dedicated to Manufacturing Cost Reduction and Productivity Improvements

PLEASANTON, CA--(Marketwire - December 15, 2009) - Wright Williams & Kelly, Inc. (WWK), the global leader in cost and productivity management software and consulting services, announced today that the latest edition of its much acclaimed free E-Zine "Applied Cost Modeling" is now available on its web site (www.wwk.com) under their "Newsletter" link. First published in 1994, "Applied Cost Modeling" has been the mainstay for manufacturing and assembly industries in disseminating information on hot topics such as cost of ownership (COO), overall equipment efficiency (OEE), cost and resource evaluation, and discrete-event simulation.

The latest edition includes the feature article: "Hi-Tech Equipment Reliability: A Practical Guide for Engineers and Managers" and is presented as the twelfth installment in an on-going series from the book of the same title. The second edition of this book is now in print and can be ordered through the WWK web site under the "Resources" link. "2009 Semiconductor Equipment Survey" discusses the results of WWK's annual survey of semiconductor industry insiders and their predications for the future. Additional information is also provided on WWK's upcoming assignment as Track Coordinator for the 6th International Conference on Modeling and Analysis of Semiconductor Manufacturing (MASM) as well as late breaking news on WWK's entrance into the Indian LED market.

With more than 3,000 users worldwide, Wright Williams & Kelly, Inc. is the largest privately held operational cost management software and consulting company serving technology-dependent and technology-driven organizations. WWK maintains long-term relationships with prominent industry resources including SEMATECH, SELETE, Semiconductor Equipment and Materials International (SEMI), and national labs and universities. Its client base includes nearly all of the top 20 semiconductor manufacturers and equipment and materials suppliers as well as leaders in nanotechnology, micro-electro-mechanical systems (MEMS), thin film record heads, magnetic media, flat panel displays (FPD), and photovoltaics (PV).

WWK's product line includes TWO COOL® for detailed process step level cost of ownership (COO) and overall equipment efficiency (OEE), PRO COOL® for process flow and test cell costing, Factory Commander® for full factory capacity analysis and activity based costing, and Factory Explorer® for cycle time reduction and WIP planning. Additionally, WWK offers a highly flexible product management software package that helps sales forces eliminate errors in product configuration and quotation processes.