Contact Information: INVESTOR CONTACT: Debbie Bailey 631-444-8090 fax: 631-444-8848 MEDIA CONTACT: Janice Meraglia 631-444-6293 fax: 631-444-8848 FCMN Contact: Web site: http://www.adnas.com
Applied DNA Customizes Unique Markers to Safeguard and Authenticate Valuables and Rare, Limited Edition Collectibles
| Source: Applied DNA Sciences
STONY BROOK, NY--(Marketwire - September 23, 2009) - Applied DNA Sciences, Inc. (OTCBB : APDN ), a
provider of DNA-based security solutions, today announced that it can
create botanical SigNature® DNA markers that can individually mark
valuables, and rare, limited edition collectibles that require a forensic
level of security and authentication. From paper to ink to the final
product, DNA can leave a forensic trail to assure the provenance and
authenticity of an original marked product. Limited edition books, maps,
fine art, and specialty inks and writing instruments can all utilize unique
DNA markers.
"The clients that use SigNature DNA require the highest level of security
and expect to authenticate their products as part of the service they
provide to their customers. We can provide a menu of solutions that are
made-to-order to precisely suit the need of the most discerning client. The
ability to create a 100% customized solution ensures that every product can
have a unique code that can only be authenticated by DNA analysis," said
Dr. James A. Hayward, CEO of APDN.
With valuables and collectibles, the typical "hallmarks" used to verify the
authenticity of an item can be very time-consuming, arduous and subjective.
They can also be forged, or even removed and replaced with a different mark
altogether. DNA, on the other hand, cannot be copied or removed once it has
been placed on an item. More importantly, it eliminates the need for, and
subjectivity associated with, physical inspections.
"What is clear is that if you mark, authenticate and keep accurate records
of your products, you will go a long way towards ensuring that your
products will not be counterfeited," continued Dr. Hayward.
About APDN
APDN sells patented DNA security solutions to protect products, brands and
intellectual property from counterfeiting and diversion. SigNature DNA is a
botanical mark used to authenticate products in a unique manner that
essentially cannot be copied. APDN also provides BioMaterial GenoTyping by
detecting genomic DNA in natural materials to authenticate finished
products. Both technologies protect brands and products in a wide range of
industries and provide a forensic chain of evidence that can be used to
prosecute perpetrators. To learn more, go to www.adnas.com where APDN
routinely posts all press releases.
The statements made by APDN may be forward-looking in nature and are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements describe APDN's future
plans, projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many of which
are beyond the control of APDN. Actual results could differ materially from
those projected due to our short operating history, limited financial
resources, limited market acceptance, market competition and various other
factors detailed from time to time in APDN's SEC reports and filings,
including our Annual Report on Form 10-K, filed on December 16, 2008 and
our subsequent quarterly reports on Form 10-Q. APDN undertakes no
obligation to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to reflect the
occurrence of unanticipated events.