SOURCE: Applied DNA Sciences

Applied DNA Sciences

December 09, 2010 08:30 ET

Applied DNA Sciences and Nissha Printing Co Ltd Unveil Collaboration

Will Market Brand Security DNA-Printing for Molded Plastics Used in Mobile Phones, Laptop Computers, Electronics

STONY BROOK, NY--(Marketwire - December 9, 2010) - Applied DNA Sciences, Inc. (OTCBB: APDN), a provider of DNA-based security solutions, and Nissha Printing Co. Ltd. ("Nissha") announced their collaboration to market DNA-based security printing on in-mold-decoration products. APDN sells its patented botanical DNA markers, trademarked SigNature®, to protect brands, ensure the security of cash and valuables in transit and for military and police security. Nissha is renowned throughout the world for its excellent reputation for high-quality industrial and artistic custom-printing systems.

APDN and Nissha have been prototyping and evaluating new technological solutions based on APDN's patented botanical DNA Authentication system. One of these solutions includes in-mold decoration (IMD), which is a unique printing technology that allows images to be attached to three-dimensional plastics. Nissha is regarded as the world's leading company in the field of IMD. Currently, the technology is mostly used for mobile phones, laptop computers, car interiors and electrical appliances. The key point of differentiation for the DNA Authentication Marker is that it is forensic, durable and uncopyable by counterfeiters. For these anticounterfeiting strengths, Nissha chose APDN's DNA over other taggants as the best technological platform for both IMD and high quality printing applications.

"We believe the application of DNA technology is consistent with our demand to providing products and services with the latest technology to meet the global trends, and delivering customer satisfaction. Nissha wishes to be, and continues to be a company that keeps growing forward into the future," stated Takao Hashimoto, Executive Vice President & CTO, Nissha.

Listed on the Kyoto Stock Exchange (Company Code: 7915), Nissha has a market capitalization of ¥85 billion (or approximately $1 billion US dollars). Nissha's technology is highly regarded not only by customers in Japan, but throughout the world. Overseas sales have surpassed domestic sales. Headquartered in Kyoto, Japan, Nissha is a globally networked company with over 3,700 employees (consolidated), 11 locations in Japan and 25 bases located throughout Asia, North America and Europe.

"We have already begun supplying Nissha with our DNA Authentication Markers. It extends our reach into Japan and Asia, where the need to verify authentic products, particularly in the mobile phone, computer and pharmaceutic space is highest," stated James Hayward, President & CEO, APDN.

About APDN
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied, and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to www.adnas.com where APDN routinely posts all press releases.

The statements made by APDN may be forward-looking in nature and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 23, 2009 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

Contact Information

  • INVESTOR CONTACT:
    Debbie Bailey
    631-444-8090
    fax: 631-444-8848

    MEDIA CONTACT:
    Janice Meraglia
    631-444-6293
    fax: 631-444-8848

    NISSHA PR CONTACT:
    Tetsuya Taniguchi or Akihiro Saito
    Corporate Communications
    e-mail Email Contact
    tel: 075-823-5139
    fax: 075-823-5344

    FCMN Contact: Email Contact
    Web site: http://www.adnas.com