SOURCE: Applied DNA Sciences

Applied DNA Sciences

January 11, 2011 08:30 ET

Applied DNA Sciences Taps New Sales and Marketing Talent

Responds to Growing Demand for DNA Anti Counterfeiting Technology and Product Authentication Solutions

STONY BROOK, NY--(Marketwire - January 11, 2011) - Applied DNA Sciences, Inc. (OTCBB: APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, is pleased to announce that it has recently invested in experienced sales and marketing veterans across the graphic communication, textile, microchip, semi-conductor and other-consumer electronic sectors.

Sales Management, Secure Documents
Dave Wigfield has been appointed Vice President-Sales APDN, to bring customer focus across the company and lead the expansion of the sales team. Previously, Dave was Managing Director and General Manager for Eastman Kodak's Graphic Communications Group in the U.S. and Canada. Kodak is a leader in providing digital printing, prepress workflow, and conventional lithographic solutions and services to the industrial printing and packaging industry. Before leading this billion dollar division of Kodak, Dave was based in Brussels as V.P. Sales for Creo Products in Europe, Middle East and Africa, which was acquired by Eastman Kodak in 2005. Dave received his Bachelor's degree from the University of Colorado and a high school degree from the International School of Geneva, Switzerland. Along with excellent customer focus, Dave's experience will bring best practice and sales operations to benefit the expansion of APDN, its customers and partners as the company grows.

DNA in Textiles
Tom Gladtke, Director of Sales (Textiles), joined APDN to help increase its global textile market share to include fibre, yarn, fabric, finished products and textile printing. Tom brings over 25 years of experience in this field to the team. Tom previously worked in the Home Textile industry where he represented international fabric manufacturers from around the world. Tom has worked with a wide variety of different textiles and sold to a large number of customers in a large variety of industries. Tom was specifically involved in sales management /business development and global sourcing with a corporate emphasis to increase U.S. market share and expand operations into new verticals. Through years of experience, Tom brings particular strengths in bridging hi-tech technology to everyday application, as well as being highly experienced in the development and management of startup companies.

Security, Semiconductors and Microelectronics
Larry McIntosh, Director of Sales (Electronics), has 20 years of sales experience in the microprocessor, semiconductors and other electronic-driven industries, and possesses a wealth of B2B experience in selling technology-enabled services and products. Larry will substantially elevate APDN's sales efforts, particularly as the Company begins to enter the fields of marking microchips, and works to continue to expand APDN's reach within the government and commercial sectors for these applications. Prior to joining us, Larry was at AMD as Director of Sales, North America and also worked at ATI Technologies for a number of years. In addition, Larry understands the growth challenges faced by small companies, and will help our team develop and maximize the sales opportunities to ensure our success going forward.

Expanding Demand
"The expansion of our sales team further strengthens our ability to meet the needs of our customers," noted James Hayward, President and CEO of APDN. "Each person brings a comprehensive understanding of their specific markets that will greatly benefit APDN, our sales network, and our clients. We feel confident that they will provide the company the means to strategically build upon our new and existing business and are excited to welcome them as part of our team."

For photos and other media, please see our social media press release.

About APDN
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied, and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to where APDN routinely posts all press releases.

The statements made by APDN may be forward-looking in nature and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 15, 2010 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

Contact Information

    Debbie Bailey
    fax: 631-444-8848

    Janice Meraglia
    fax: 631-444-8848

    FCMN Contact: Email Contact
    Web site: