AppLift Announces Inaugural FirstScreen 2016 Event Exploring Mobile Performance Advertising and Advertising Technology

BERLIN, GERMANY and HAMBURG, GERMANY--(Marketwired - Mar 10, 2016) - AppLift, a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), today announced FirstScreen, the first conference entirely dedicated to mobile performance advertising and advertising technology. FirstScreen will take place on June 15, 2016 at Urania in Berlin. Keynote sessions will be held by innovative industry leaders to discuss the most pressing challenges facing mobile marketers and performance advertisers today.

Speakers include:

• Jake Ward, co-founder and CEO, Application Developer Alliance
• Dr. Sebastian Weil, CEO, Studio 71
• Saira Nayak, Chief Privacy Officer, TUNE
• Christian Henschel, co-founder and CEO, adjust

Pre-registration is now open for the inaugural FirstScreen 2016 conference -- pre-register here.

"Today, there are more users on mobile than desktop and the trend is very clear," said Stefan Benndorf, Managing Director of AppLift. "Mobile has effectively become the first screen in people's lives and no marketer can ignore its impact. The FirstScreen Conference is a celebration of the endless advertising possibilities brought about by the mobile revolution. This industry event is a forum for the leading minds of mobile advertising to hold in-depth discussions while indulging in the cultural vibrancy that Berlin, the creative ad technology capital of Europe, has to offer."

Topics to be covered at FirstScreen will include:

• Growth opportunities in mobile performance advertising
• Key technology trends and their impact on performance advertising
• The role of art vs. science in mobile performance
• Mobile performance advertising beyond the smartphone
• The role of influencers marketing in mobile performance advertising
• How mobile changes the digital ad landscape
• RTB vs. social ads APIs: where is mobile programmatic headed?

"AppLift has been at the forefront of technological advancement in mobile advertising," said Philipp Westermeyer, Co-Founder of Online Marketing Rockstars. "Mobile is becoming the most important part of performance digital advertising. AppLift's mobile expertise makes them the perfect company to partner with for our first mobile conference."

Seats are limited. For more information, visit www.firstscreenconf.com

About AppLift:
AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift's programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.